Shift Communications

OCTOBER 22, 2014

The Facebook news feed algorithm is in constant flux. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Onclusive

MAY 31, 2017

“That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. You love data!”. What other data points could have been gathered to give more insightful findings? After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness.

Data 150

Data Resources Engineering Film 150

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Mindful Marketing

OCTOBER 10, 2021

It’s been hard to find news feeds recently that haven' featured Facebook. Francis Haugen is a 37-year-old data scientist and Harvard MBA who has worked for a variety of top-tier social media firms for 15 years, including a two-year tenure at Facebook.

Facebook 79

Facebook Social Media Government Employee 79

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 123

Technology Publicity Software Print 123

NewsWhip

OCTOBER 26, 2021

Can you talk about the role technology has played throughout that journey? When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data. Short answer: both!

Data 78

Data Social Media Consumer Trends 78

Shift Communications

SEPTEMBER 15, 2015

The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it). Despite CEO Mark Zuckerberg’s fervent wish that it not be used to turn Facebook into a troll haven of downvotes, there’s a good chance that some users will use it expressly for that purpose.

Facebook 60

Facebook Data Marketing Analytics 60

Cision

APRIL 7, 2016

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Top technology content. Our analysis runs from May 15th of last year to May 14th of this year.

Technology 78

Technology Analysis Privacy Facebook 78

Cision

AUGUST 12, 2015

All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology.

Travel 120

Travel Technology Consumer Hotels 120

PRSay

OCTOBER 2, 2017

That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling.

Data 144

Data How To Storytelling Analytics 144

Shift Communications

NOVEMBER 7, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. What It Means to Be Data-Driven.

Data-Driven PR 157

Data-Driven PR Data Pitching Google 157

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Despite the imperative to get more data-driven, I was just not getting it. Their approach involves the use of social engagement data as a PR metric. Newswhip Data. This idea makes sense.

Data 159

Data Media Software Viral 159

Shift Communications

FEBRUARY 12, 2018

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. Facebook Metrics YTD.

Facebook 68

Facebook B2C B2B Software 68

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Social Media Data. Embrace it!

Data 117

Data Data-Driven PR Big Data Analytics 117

Cision

MAY 26, 2015

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. An example might be a unique Facebook landing page.

Facebook 120

Facebook Analytics Measurement Google 120

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Rather, they are blocks of data that computers create by solving complex, algorithmic math problems. non-fungible token, NFT.

Banking 180

Banking Technology Guidelines Sports 180

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. NewsWhip Data. This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. What forms of engagement does it cover?

Data 136

Data Pinterest Viral Facebook 136

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting.

Facebook 100

Facebook Video Privacy Digital PR 100

Shift Communications

MAY 4, 2017

Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short of 2 billion monthly active users: Facebook’s growth was powered by the Middle East and African markets, as well as the North American market. User Growth.

Facebook 107

Facebook Video Mobile Advertising 107

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

Facebook 87

Facebook Social Media Mobile Media 87

5W PR

OCTOBER 29, 2019

Data drives the majority of our decisions today. Because of these advances in technology, it can be easy to forget about what makes a marketer or a public relations professional good at their jobs: instinct. And this is not a skill set that can be duplicated by data. Yes, data is helpful to back up intuition or instinct.

Data 60

Data Customer Service Consumer Technology 60

The Awards Blog

JANUARY 31, 2020

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born.

Technology 59

Technology Web System Course 59

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. 97% of Facebook’s user base uses a mobile device to access the service at least part of the time: We see that 1.5 Facebook is mobile, and for many users, a primary mobile experience.

Facebook 92

Facebook Mobile Advertising Advertising 92

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3 Embrace the Technological Future.

Technology 60

Technology Crisis Communications Pitching Software 60

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. Databox pulls data from all active tools, so we can have a holistic (and very visual) view of performance.

Technology 65

Technology Marketing Tools Google 65

The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born.

Technology 52

Technology Web System Course 52

5W PR

MAY 9, 2019

Perhaps this is why many firms prefer to advertise on Facebook: the platform offers a host of options for audience targeting. One brilliant tool is Facebook Custom Audiences. Use customer data, like email addresses and phone numbers, to build your Custom Audience. Customer List. Website Traffic.

Facebook 68

Facebook Advertising Advertising Mobile 68

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Overlooking Facebook . Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. billion, Facebook is still one of the best platforms for building brand awareness. Host a live Q&A on Facebook and Instagram.

Social Media 323

Social Media B2B Media Video 323

NewsWhip

MARCH 13, 2024

As you might expect, this approach emphasizes a state of “ watchful waiting ” and suggests using data and insight to inform all proactive responses and activities. These updates can include automation and leveraging technology. The above steps taken, you can then decide on the appropriate response. Response: Adapt to the Situation 1.

Brand 147

Brand Branding Crisis Exercises 147

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”.

Storytelling 329

Storytelling SEO Community Engineering 329

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

ImPRessions - Crenshaw Communications

MAY 2, 2023

ChatGPT’s ability to gather data and produce a natural-language response can work as a shortcut when it comes to everyday tasks. Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Those who work in PR, communications and media are especially concerned.

Retail 156

Retail Video Pitching Technology 156

Shift Communications

JANUARY 31, 2017

We examined thousands of news stories from 2016, from fake sites and credible news outlets to benchmark the impact of fake news on our behaviors with machine learning technology. We know this from Facebook’s declaration of eliminating human editors and subsequent reversal to create the Facebook News Project. Christopher S.

Analysis 60

Analysis Data Facebook Training 60

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233