Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Ethical Voices

JUNE 27, 2023

He discusses a number of important ethics issues including: How to deal with an ethical quandary: Career advancement or decency? What is the most difficult ethical challenge you ever confronted at work? I’ve done more than 150 ethics interviews, and this is the first time this example came up, and I love it.

Ethics 78

Ethics Corporate Leadership Groups 78

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? There were two directions I wanted to go with this and the first one is about data. So, my friends are working on the project with me, and we faked a lot of the data. We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Bring in data or other experts to make your case. Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. How do your words make you look as a person?

Communications 157

Communications Ethics Leadership Reputation 157

Stern + Associates

FEBRUARY 20, 2023

Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color. Tapping a diverse group to incorporate their expertise into data used by technical systems results in crucial knowledge and insights, ensuring that output will be used and embraced.

Local 99

Local Community Ethics Education 99

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 261

Ethics Automotive Technology Conference 261

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? What staffing are we going to do, our financial data, HIPAA issues? I had a great leadership team. We all take information, assumptions and data differently. Is there another ethics scenario you wanted to discuss?

Ethics 78

Ethics Privacy Data Financial 78

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.

Brand 109

Brand Branding Survey Customer Service 109

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. Source: Code of PR Ethics? ).

Survey 177

Survey Marketing B2B Study 177

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Read on to learn the incredible stories of inspiring women scientists, entrepreneurs and leaders behind some of the most important advancements of the last decade.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” The results?

Survey 96

Survey Industry Leadership Study 96

Stern + Associates

MARCH 15, 2023

Author of the critically acclaimed book, “ The Hype Machine ” (2020), he helps organizations understand how ChatGPT and similar technologies could impact the job market and employee skills. Through personal stories and unexpected encounters, she discusses data access and affordability (why does the cost of data rise each year?),

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). Blog: Code of PR Ethics?

Survey 133

Survey Communications Measurement Internal 133

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 106

Ethics Nonprofit Exercises Radio 106

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The importance of data. Mobile, data and wearable technology. Data is everywhere. It’s anonymised data, but it’s still our data that it is using.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Representing the public that we serve 4. What we do 5.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90

Ethics Construction Guidelines Television 90

PRSay

SEPTEMBER 22, 2016

If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. This is where employee communications professionals can get stuck in the middle. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Stephen Waddington

NOVEMBER 19, 2017

I’ve included data and links to third parties wherever appropriate. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 2 All of life is shifting to the internet.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). So, aside from broadcast monitoring and some data, what is getting out of this deal? The report is based on a global survey of its employees.

Software 85

Software Pitching Internal International 85

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. 30 agencies submitted data to the project. Data published by the Office for National Statistics records that 25.9% of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

MARCH 29, 2017

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” In Japan—a country long known for its deference to leadership—trust is down 18 percent. ” Trust plummets in Japan.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere?

Communications 62

Communications Wikipedia Meeting Technology 62

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Barokas

JANUARY 7, 2019

This realization first hit me in my personal life, when I recognized that while I want to instill a strong sense of ambition and work ethic in my children, I don’t want to burden them with the feeling that they must be in a state of perpetual change to be successful. Double influencer and customer engagement on social channels.

Case Study 60

Case Study Construction Exercises Media Training 60