Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Real-time data is your strategic advantage when it comes to building and maintaining your CEO’s image. These stories often bring leadership styles into question.

Media 195

Media Reputation Leadership Data 195

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Real-time data is your strategic advantage when it comes to building and maintaining your CEO’s image. These stories often bring leadership styles into question.

Media 195

Media Reputation Data Leadership 195

Ethical Voices

JUNE 27, 2023

He discusses a number of important ethics issues including: How to deal with an ethical quandary: Career advancement or decency? What is the most difficult ethical challenge you ever confronted at work? I’ve done more than 150 ethics interviews, and this is the first time this example came up, and I love it.

Ethics 79

Ethics Corporate Leadership Groups 79

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 80

Ethics Employee Communications System 80

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 74

Ethics Brand Branding Internal 74

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. Digitalisation and data The webinar examined the issue of digitalisation and big data, marking a shift toward a more data-driven public relations practice.

Communications 105

Communications Big Data Leadership Data 105

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Tools 370

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

Publicity 126

Publicity Ethics Government Policies 126

Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. The consultancy suggests that business is the only institution seen as competent and ethical.

Ethics 98

Ethics Exercises Leadership Travel 98

Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

eBook 339

eBook Infographics Ethics Study 339

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. To offer organisational leadership. In five years, it has grown from 83,000 people and £12.9

Publicity 167

Publicity Ethics Training Education 167

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” This is a great tactic for thought leadership content, in particular. What is social media plagiarism? Be inspired.

Ethics 73

Ethics Social Media Trends Viral 73

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

PRSay

MARCH 1, 2017

Millennial PR pros are heading into higher levels of leadership. Moving from tactical positions to more strategic roles is a significant milestone, but are they equipped to recognize and manage the ethical challenges they will face? Page Center and the PRSA Board of Ethics & Professional Standards (BEPS). What do they know?

Ethics 60

Ethics Survey Resources Study 60

Deirdre Breakenridge

APRIL 5, 2019

The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen. If you don’t FEEL as a first step, which means to Face Fears , connect with Empathy , use Ethics and unleash the Love of your mission, then all of your planning may fall on deaf ears. The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

PRSay

OCTOBER 7, 2021

I love gathering quantitative data to show how far I’ve moved the needle. It’s an honor to serve PRSA alongside like-minded, ethical professionals throughout the country. How do you describe your leadership style? It shows our value to our colleagues and clients, and it elevates our profession as a whole.

Meeting 147

Meeting Government Ethics Leadership 147

5W PR

JANUARY 15, 2024

Facilitating effective leadership Leadership communication is a key aspect of strategic communications. This data-driven approach enables teams to refine strategies, identify what works, and adjust tactics accordingly.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. By analyzing data from social media and other sources, AI can generate content tailored to the interests and preferences of specific audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? There were two directions I wanted to go with this and the first one is about data. So, my friends are working on the project with me, and we faked a lot of the data. We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? You were the chief data officer, and I love data.

Ethics 81

Ethics Data Crisis Apparel 81

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users. So, was Definers ethical? But even for someone not concerned about ethics, a smear campaign is a stupid strategy.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Data-driven insights Leverage data analytics tools to gain insights into consumer preferences, sentiment, and engagement. PR can highlight these engaging moments through media coverage.

Product Launch 78

Product Launch Ethics Consumer Interviews 78

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Bring in data or other experts to make your case. Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. How do your words make you look as a person?

Communications 157

Communications Ethics Leadership Reputation 157

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Corporate 195

Corporate Reputation Brand Branding 195

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? What staffing are we going to do, our financial data, HIPAA issues? I had a great leadership team. We all take information, assumptions and data differently. Is there another ethics scenario you wanted to discuss?

Ethics 79

Ethics Privacy Data Financial 79

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

Deirdre Breakenridge

JUNE 27, 2018

They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. Pay attention to ethics. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Tips for Taking Action.

Marketing 164

Marketing Ethics Local Technology 164

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

Software 121

Software Pitching Ethics Privacy 121

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas.

B2B 208

B2B Trends Retail Privacy 208

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Be responsive to customer inquiries and feedback, addressing concerns in a timely and empathetic manner.

Corporate 78

Corporate Industry Communications Ethics 78

Stern + Associates

JUNE 5, 2023

Beyond Automation: AI as a Collaborative Force Computer scientist Iyad Rahwan , managing director of the Max Planck Institute, is an expert in AI ethics. Supercharge Your Team’s Inquiry Muscles with AI-Assisted Brainstorming Many companies are using artificial intelligence (AI) tools to automate repetitive tasks.

Technology 100

Technology Ethics Leadership Groups 100

Stern + Associates

FEBRUARY 20, 2023

Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color. Tapping a diverse group to incorporate their expertise into data used by technical systems results in crucial knowledge and insights, ensuring that output will be used and embraced.

Local 99

Local Community Ethics Education 99

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Thought leadership events, too, can support an expert positioning. Those “boring” categories require research, education, and commitment by buyers. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

Deirdre Breakenridge

NOVEMBER 20, 2019

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fear s, engage with Empathy , use Ethics and good judgment and unleash your Love ) in your communication. I’ve been asked, “Why the launch of the FEEL Model and the FEEL First Test and what will you learn from the data?”

Ethics 56

Ethics Communications Data Video 56