Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). With more than 350,000 employees, 156 facilities, thousands of outpatient centers of care, they provide care to nearly 9 million veterans nationwide.

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Ethics Month 2019: A Celebration of ‘Ethics Every Day’

PRSay

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? In honor of PRSA’s annual Ethics Month in September, the Board of Ethics and Professional Standards (BEPS) will host programming focused on the theme “Ethics Every Day,” to emphasize how we as communicators can integrate ethics into our decisions and actions 365 days a year.

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Ethics: It’s All About Honesty

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Recently, a PRSA member asked me for ethics advice: His company had asked him to write glowing online reviews of a company product that had slumping sales.

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It’s time to put PR ethics front and center

PR Daily

Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics. Organizations can avoid such problems only by adhering to high ethical standards.

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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Page Society in preparation for a book on PR ethics. Her research focuses on public relations management, ethics and integrated communication.

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Ethics: Making It Part of Your Core Culture

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. There may be several reasons a business thrives decade after decade, but at the very core is a strong culture steeped in high ethical expectations.

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Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. In a memo to employees, Walmart wrote : We hope this step will promote safety and consistency across all of our facilities and be of comfort to our customers and members.

American Apparel updates code of ethics

PR Daily

Clothing store American Apparel and the word “ethics” have never gone exactly hand-in-hand. The change is starting from within, with a new 6,200-word ethics code on the company website. The new ethics code comes with new leadership. The ethics code itself prohibits managers from having romantic relationships with their subordinates and says that it won’t tolerate discriminatory remarks toward employees.

Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative

PRSay

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Stuart said that diversity metrics aren’t just important in informing consumers — they also help prospective employees know about their future work environment.

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Three Tips for Communicating in Uncertain Times

PR Expanded

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication. In uncertain times, FEEL (facing Fears, engaging with Empathy, Using Ethics and unleashing Love) can make a difference. Ethics Leadership Mentoring PR 2.0

Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations

Agility PR Solutions

The characteristics of leadership are changing—today’s CEOs are not only expected to respectfully and inclusively guide their organizations and employees along the reputation-sensitive journey to success, but also act as beacons of ethical righteousness, speaking out and taking sides on controversial cultural, societal and political issues—and hoping the lion’s share of their customers aren’t outraged […].

Take the “FEEL” Test First, Before You Communicate

PR Expanded

When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. Here’s how it works … if you can FEEL, which ultimately makes you more human, open and credible in your interactions, then all of your stakeholders from your employees and partners, to the media and your customers will trust you more. Ethics Leadership PR 2.0

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

The tech company is allowing employees to work from home through next summer as it braces for longer-term effects of COVID-19 on the workplace and beyond. CRISIS LEADERSHIP BOARD.

Responsible communication leadership: putting employees first

PR Conversations

Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. As the UK department store British Home Stores (BHS) went into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked about how it was run to the detriment of employees and their pension fund. It seems that shareholder greed trumps employee and common interests. A new term coined: responsible leadership.

Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

The grid maps out all the stakeholders, from the board of directors, to sales leadership, to regulators and employees. “It’s About 95% of its 5,700 employees became remote workers in less than two weeks. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. Hernandez-Blades and I spoke in early April about leadership, purpose and how communicators are, well, communicating.

4 steps for adopting a ‘diversity first’ practice in PR

PR Daily

The Edelman Trust Barometer reports that balancing competence with ethical behavior is out of balance. In doing so we can teach our employees, colleagues or team members how to develop more inclusive campaigns from the beginning—the “diversity first” approach. Step 1: Give employees a recent campaign to review. In recognizing this, employees can begin to understand the importance of multidimensional diversity.

Companies weigh in on wearing masks

PR Daily

Some employees have been celebrated for refusing to serve customers who won’t wear masks. Asking employees to confront and remove patrons who refuse to wear masks is bound to cause a fuss—especially when government officials aren’t consistently backing up specific safety guidelines. Many organizations have been ready and willing to ask employees to use masks. Since the beginning of the pandemic, there has been a focus on worker safety and precautions to protect employees.

How 2020 Has Highlighted the Importance of Being Open and Honest

PRSay

From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. In 2020, the general public wants to know where organizations stand on these important matters just like employees do.

How your comms can mitigate disinformation

PR Daily

Sources and breeding grounds range from geopolitical rivals to a former employee with an ax to grind, and from those with complex motives to those simply looking for an adrenaline rush. Firmly established codes of ethics and a commitment to transparency. Activate credibility boosters like partnerships with trusted third parties, community relations efforts, and thought-leadership programs that enhance credibility and increase resilience in the face of an attack.

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How communicators can change their organization’s objectives

PR Daily

It wrote : Business Roundtable today announced the release of a new Statement on the Purpose of a Corporation signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders – customers, employees, suppliers, communities and shareholders. … “ The American dream is alive, but fraying ,” said Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co. Your main constituencies are your employees, your customers and your products.”.

The Bravery of Silence: Responsible Advocacy Starts With Listening

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Not only will it help you be a more strategic advocate, it will help you build your practice around a solid ethical core.

Independence: The Source of Our Integrity, Our Power and Influence

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. At the same time, this approach defines my ethical approach to life, to work and to trouble. Ethics Thought Leadership Ethics Month

What future PR pros want brands to know about DE&I

PR Daily

Young consumers and employees are leading a revolution around equity and inclusion in the workplace. In the midst of global and racial pandemics, PR students are quickly becoming sharper, observing how corporations are taking care of their employees in tough times while standing for a cause beyond profits. holiday for the companies’ employees in the middle of their shift, without allowing them paid time off.

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McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

In a press release , McDonalds’ wrote: …While nearly 82% of our restaurants are in states or localities that require facial coverings for both crew and customers today, it’s important we protect the safety of all employees and customers. CRISIS LEADERSHIP BOARD.

The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Given that apparent lack of ethics — and the fact that Japanese companies are largely staffed with life-long employees, making it very difficult to bring in new blood and facilitate change — observers might have expected Nissan to simply cut its ties with Mitsubishi.

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Why PR pros must address the big, white elephant in the room

PR Daily

It is our profession that is supposed to apply an ethical lens to every management message. And is there any greater issue of ethics than systemic discriminatory murder in society?). Yet in the year 2020, leadership in the PR professions is still overwhelmingly white. A company cannot claim to its employees and customers that it is handling race, diversity and inclusion if it has not taken the time to begin the difficult conversations between leadership and staff.

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Stuck in the middle

PRSay

If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. This is where employee communications professionals can get stuck in the middle. Ethical dilemmas are rarely straightforward, especially in internal communications. Ethics Thought Leadership BEPS middle PREthics privacy stuck

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.”

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Purpose, diversity and inclusion: Why take a stand?

PR Daily

Employees—and external audiences—are increasingly demanding a deeper ethic. Because employees, customers and other stakeholders are increasingly insisting on it, experts say. Employees are really demanding integrity from their companies,” says Kim Clark, a consultant who formerly headed communications at GoDaddy. Newer generations of employees want their work to have greater meaning, and not simply where they clock in. Employees are going to trust you.”.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media. The motion was “You don’t need compliance rules when your employees have social media.”

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

As COVID-19 surges and people’s trust in government entities wanes, employees are seeking reliable information and guidance from their organizations. Jonathan Jordan, Edelman’s senior vice president for employee experience and business transformation, cited Edelman Trust Barometer statistics to offer keen insights on business life amid the pandemic. There is this general distrust or decline in trust in government, so [employees] are looking to CEOs to lead,” Jordan said.

PR Tactics To Boost Executive Visibility

ImPRessions - Crenshaw Communications

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. Just imagine amplifying the news that your founder was named a Glassdoor Employees Choice Top CEO on the company’s awards page, blog posts, social channels, and press releases. Crenshaw Communications PR Fish Bowl public relations executive visibility thought leadership

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Will your culture scale as you grow? Ask these 9 key questions

PR Daily

Are you a talent magnet for candidates and employees, with persuasive answers to the big questions: “Why do we exist? Clarity about your employee value proposition, employee experience and employer brand is essential when you’re scaling your workforce. RELATED: Join us at Facebook for our Internal Communications and Employee Engagement Summit. ]. The leadership question. Employee Engagement Internal Communications The Workplace

How to respond when you can’t answer a question

PR Daily

All employees went through presentation and customer service training. Research has proven that most humans can detect when someone is lying , so faking an answer is not a good choice—for more than just the obvious ethical reason. Executive Communication Leadership Communications Marketing PR PR IndustryFor presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial.

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Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Edelman’s 2020 Trust Barometer revealed that consumers’ trust of organizations is at an all-time low: None of the institutions measured was considered both “competent” and “ethical.”. That lack of trust extends from consumers’ to employees’ fears. Delta employees get big bonuses—and CEO’s shout-out. Each employee will receive a bonus worth roughly two months’ pay.

Report: Communicators must lead transformation efforts

PR Daily

A pathway to leadership. Iwata says many communicators are concerned about how to ethically collect and use consumer data to target audiences and create fulfilling content journeys. Iwata says that communicators are perfectly placed for this task because of their inherent role in thinking about all stakeholders, from investors to employees. Branding Executive Communication Leadership Communications PR Industry Research Storytelling The Workplace

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Panel: Racial injustice demands action, not just rhetoric

PR Daily

Organizations, based on their values and their ethics and what they were founded upon, have an obligation to say something,” observed Brandi Boatner, social and influencer communications lead for global markets at IBM. Those who keep mum on such a volatile, high-profile issue run the risk of alienating the public—and their own employees. How has your leadership changed?”.

Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros

Solo PR Pro

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. Start with your employees, giving them the level of information and training to act like owners and they will take care of your customers and your shareholders. Ensure that your employees can truly represent you in every aspect of your business.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback.