The Proactive Report

FEBRUARY 22, 2016

The main issue with news analytics is not, as many feared, that people only want to be entertained and don’t pay attention to serious issues anymore, but rather that the quality of data is not showing the true picture of news audiences and what they respond to. PR lesson: Take the time to produce content of real depth and value.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . What data can you share with the right journalist to show that your idea will help educate their audience and prove that it serves them even over you? Image from FRACTL and displayed on PR News Daily. . Write for your own blog or company’s blog.). Don’t have any?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. It also includes information like header tags, word count, structured data, and more. There are no other Chrome extensions that let you edit data in this way.

SEO 83

SEO Web Tools Analysis 83

The Proactive Report

APRIL 15, 2023

It allows you to analyze large amounts of data, generate insights, and identify trends in real-time. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively.

Social Media 130

Social Media Measurement Tools Data 130

The Proactive Report

JUNE 26, 2017

Write good quality content. There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Rand Fishkin of Moz explains how to create content that will garner the attention of influencers in this episode of Whiteboard Friday. Get the Digital PR Tips Newsletter.

Google 149

Google Guidelines SEO Digital PR 149

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Buzzstream

JULY 29, 2020

No junior PR exc can be expected to get very far without working towards achieving a breadth and depth of education and experience. . Deirdre Breakenridge , CEO of Pure Performance, scored very highly for being one of the most driven digital PR professionals on our list. Challenge convention and be creative. . Conclusion.

Publicity 119

Publicity Digital PR Creativity Education 119

The Proactive Report

MARCH 14, 2017

It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Follow me on Twitter.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. AI’s ability to process vast amounts of data enables a hyper-personalized user experience. This revelation was a game-changer in how we approached SEO. This means that SEO will become more proactive, rather than reactive.

SEO 85

SEO Mobile Engineering Ethics 85

Buzzstream

FEBRUARY 2, 2024

Does the data need to be more compelling? For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece. Then, prompt them to write your email matching the target style and tone.

Pitching 62

Pitching Mobile Examples Study 62

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel.

Radio 52

Radio Pinterest Television Government 52

The Proactive Report

MAY 12, 2017

This is why digging in and doing some data mining of your customers, as well as listening to the conversations about your brand, product and competitors, is so vital. The 2017 digital customer journey is way different from even two years ago. SEO writing is a vital PR skill today. LinkedIn B2B content Report ).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Can you remember your life before using a CRM for link building?

Software 151

Software How To SEO System 151

5W PR

SEPTEMBER 14, 2020

Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign. This means that businesses first have to assess the details of all local data points, including the name of the business, the address, the business hours, and the contact information.

Local 88

Local Marketing SEO Mobile 88

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. Use research: You can either use data from existing studies or preferably, do an original study on an aspect of your topic that hasn’t been done before.

B2C 157

B2C Study Exercises Sports 157

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

Buzzstream

APRIL 25, 2024

In these options, you’ll be able to filter by metrics like Domain Authority from Moz, or, if you have your Ahrefs account synced with BuzzStream , you can pull in all of Ahref’s data like Domain Rating, Traffic Value, etc. Choose “Import Existing” and follow the prompts based on your data type. Then, name the project.

Brand 62

Brand Branding How To SEO 62

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Next, ensure the writer frequently covers studies or third-party data.

Pitching 87

Pitching Examples Social Media Trends 87

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This is where BuzzSumo often came into play. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. This wealth of interaction data is then used to create targeted content that resonates with customers, further enhancing the user experience and fostering brand loyalty. Using PR professionals as AI trainers. Earlier detections of potential PR issues.

Corporate 52

Corporate eBook Tools Data 52

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. With freelancers, this is a little more tricky because we are often freelancing for a range of publications and writing about a variety of topics. Personalisation.

Writing 71

Writing Pitching Study Data 71

Solo PR Pro

APRIL 6, 2021

That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by Brent Adamson, Matthew Dixon, Pat Spenner and Nick Toman.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

The Proactive Report

APRIL 11, 2016

This Inc.com article has soe in depth data on why Google is updating the mobile algorithm and what you need to focus on. Google’s data shows that 42% of all BtoB buyers use a mobile device to start their search for information prior to purchase. Just look around you – pretty much everyone has a mobile device.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

This Inc.com article has soe in depth data on why Google is updating the mobile algorithm and what you need to focus on. Google’s data shows that 42% of all BtoB buyers use a mobile device to start their search for information prior to purchase. Just look around you – pretty much everyone has a mobile device.

Mobile 100

Mobile Google SEO Web 100

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60

Trends Media Report Technology 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

ZudePR

JUNE 10, 2015

No catch and the data’s exportable. I’m writing this text now in Hemingway. The post You’re Not Alone: Zude’s (#PRstack) Top 4 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Whatsmyserp. You can check up to 25 keyword phrases against four competitors.

eBook 68

eBook Engineering Tools Case Study 68