PR 20/20

JANUARY 16, 2023

Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. Check out (and follow) Buffer’s Twitter list, SM Thought Leaders , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

JULY 27, 2017

However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Ask about trends they see in the marketplace, and how brand doing at keeping up.

Brand 231

Brand Branding Employee Data 231

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. If you're interested in all things meetings, events and destinations, check out IMEX America and follow the #IMEX15 conversation on twitter. Track: Technology / Social Media.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Critical Mention

MARCH 15, 2019

While automatic mobile formatting works well on platforms like Instagram or Twitter, on Facebook it may leave you with poor user experience, including poorly cropped images and hidden copy. Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community.

Mobile 109

Mobile Social Media Marketing Media 109

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. Barry Moltz on Twitter. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. by Alex Szopinski.

Media 120

Media Social Media Community Measurement 120

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Trend and market research plus campaign monitoring. Influencer detection and customer relationship management. On Twitter, 500 million Tweets are sent per day.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

JANUARY 3, 2023

Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

AUGUST 9, 2016

A Twitter mindset is helpful in working with journalists. For many companies, their social media presence also doubles as customer service. But I find enjoyment in testing new technologies and exploring new trends. It’s a fun exercise to then think of ways to connect your brands to emerging trends.

Crisis 0

Crisis Reputation Study Social Media 0

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Usage: 320 million Twitter users. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

FEBRUARY 6, 2019

For the last three years, there’s one trend that I would say has been pervasive in social media circles: Video. Except if you review many brands’ Facebook, Twitter and Insta pages, you’ll notice one thing missing: Replies from the actual brands! I just wrote about this very trend.

Report 76

Report Analysis Video Instagram 76

Beyond PR

JULY 28, 2017

However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Ask about trends they see in the marketplace, and how brand doing at keeping up.

Employee 80

Employee Journalism Data Technology 80

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Does Too Much Technology Make Us Bored? Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Furthermore, they can create categories within the Comms Cloud™ to understand key trends in those social conversations to then promote the products or topics that sparked the most engagement with their target audience. About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Does Too Much Technology Make Us Bored? Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can feel like a full-time job – so let social listening tech do the work for you.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

JANUARY 7, 2020

Third, I do quite a bit of PR and marketing work in cybersecurity and so I’m familiar with the key issues and trends. You can monitor Twitter, Facebook, YouTube and Instagram. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Relentless focus on the customer . There are so many thoughtful contributions – from people working on both the in-house and agency sides.

Marketing 189

Marketing Content Marketing Data Social Media 189

Norton's Notes

FEBRUARY 17, 2015

There can be no doubt the big trend in online marketing at the moment seems to be personalisation and nothing seems to get a consumer more involved in a product than when it’s personalised to suit them. Whilst many customers are eagerly sharing their personalised Starbucks cup on their social media, it does not come without its downsides.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Before you begin posting away on the platform, be sure to read what is trending on Pulse. Top topics included hiring , customer service and professional development tips. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

APRIL 5, 2016

In addition, social media campaigns are very real — people can communicate with customer service departments all over the world with only 140 characters, faster than they can drive to a store and handle it in person. My favorite social media platform is…Twitter. How do you envision the future of PR?

Sports 120

Sports Industry Customer Service Travel 120

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The good news for comms pros: It will be a blend of both technology and human insight.

Publicity 85

Publicity Training Technology Data 85

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better.

Social Media 113

Social Media Media Infographics Community 113

Cision

APRIL 18, 2016

Just as you can do in Twitter (albeit more intuitively), Facebook announced that it is now allowing developers to add suggested hashtags to their share buttons using the parameter, “hashtag.” As far as content goes, this is a differentiating feature although it remains to be seen how cost prohibitive this technology is.

Facebook 0

Facebook Mobile Analytics Advertising 0

The Stalwart Blog

APRIL 26, 2020

I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. David Oates, you can find me on LinkedIn and Facebook and in Twitter. Steve Smith: Yeah.

Crisis 78

Crisis Local Facebook Social Media 78

Bad Pitch Blog

JULY 14, 2009

Witness: How do you know a trend is a trend? The answer is simple: You hear about trends via third-parties, most often via media. Sure, you see ads for products and services all the time. But permission to purchase said product or services comes when you read about its use or adoption. I doubt it.

Training 46

Training Groups Customer Service Television 46

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. It’s not a good look for a CEO to have a dormant Twitter feed. Moreover, only 31% are on LinkedIn, down 22% from the same time last year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. The #AskGaryVeeShow. Want to get on the show? 5) Pam Moore. Social Media Zoom Factor. 13) Mike Stelzner. 38) Ed Gandia.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Mobile, data and wearable technology. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148