5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. They can learn more about the preferences and trends of consumers too.

Analysis 88

Analysis Customer Service Data Trends 88

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, Patagonia weighing in on environmental issues probably resonates with their customers. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it.

Technology 126

Technology Study Communications Survey 126

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. If you’re running a campaign for your client you’d want to be aware of these trends and be sure to adapt your strategy based on your audience targets. That’s where the digital marketing technology tools come in. Katie Lioy.

Technology 60

Technology Marketing Tools Customer Service 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Not every sector is exciting or accessible, especially in B2B technology. Develop key customer personas.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124

Trends SEO Leadership Print 124

Agility PR Solutions

APRIL 16, 2023

Yes, AI-supported customer service has not been without its headaches, and the metaverse plunge has been slow to unfold, but brands and marketers must make no mistake—these are among the rapidly evolving technologies linking the physical and digital worlds that will define how business is done in the very near future, asserts new research from […] (..)

Customer Service 94

Customer Service Technology Brand Branding 94

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. This technology allows ChatGPT to understand and respond to user input in a way that feels natural and conversational.

Blogging 62

Blogging Technology Writing Customer Service 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

The Proactive Report

FEBRUARY 17, 2023

How to build brand affinity and trust To build brand affinity and trust, companies must focus on creating meaningful experiences for their customers. This can be achieved by providing high-quality products and services, delivering exceptional customer service, and engaging with customers through meaningful and relevant content.

Brand 130

Brand Branding Ethics Engineering 130

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. It’s hard to keep up with technology, not to mention being ahead of trends. Build relationships with colleagues from other departments, especially from marketing, customer service, sales, and finance. I bet you’d find the time now. Don’t believe me?

Customer Service 150

Customer Service Meeting Community Conference 150

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

Cision

JULY 27, 2017

Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Ask about trends they see in the marketplace, and how brand doing at keeping up. Use dialogue with your customers and employees to also understand what weaknesses they observe.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Top Trends Affecting Today’s PR Professionals.

SEO 204

SEO Analytics Measurement B2B 204

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Track: Technology / Social Media. Track: Technology / Social Media. Track: Research / Trends. This is will be my third IMEX conference. Monday October 12th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

AUGUST 28, 2017

We’ve jumped on the bandwagon enough to insert our perspectives, our stories, and our brands into trending news stories. What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. Vice President, Marketing Technology. Stay tuned! Christopher S.

Analytics 96

Analytics Software Technology Data 96

PR 20/20

JANUARY 16, 2023

Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. Edited and written by founder Scott Brinker.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Do you work for a PR technology vendor? Here we go….

Trends 60

Trends Media Report Technology 60

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Content research & creation (15%). CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

JANUARY 3, 2023

Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 98

Interviews Publicity Technology Social Media 98

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 86

Social Media Media Mobile SEO 86

Stephen Waddington

JUNE 5, 2017

It remains a trend to watch. #8 Google Lens and Pinterest Lens show the potential of this technology. #11 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? What trends do you see growing?

Communications 253

Communications Data Local Survey 253

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. Barry Moltz gets small businesses unstuck.

Small Business 52

Small Business Social Media Radio Media 52

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Trend and market research plus campaign monitoring. Influencer detection and customer relationship management. Event detection, issue and crisis management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Critical Mention

MARCH 15, 2019

Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Bianchi Biz Blog

FEBRUARY 2, 2023

You can use the AI platform to efficiently review huge amounts of data to identify the patterns and trends that can provide the strategic insights that you can use to differentiate your products or company.

Automotive 80

Automotive Training Customer Service Data 80

Burrelles Fresh Ideas

MAY 23, 2023

Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

AUGUST 9, 2016

For many companies, their social media presence also doubles as customer service. But I find enjoyment in testing new technologies and exploring new trends. This natural curiosity is a big benefit in the PR world, where staying on top of change and trends is key. Sometimes it’s a fit; many times not.

Crisis 0

Crisis Reputation Study Trends 0