Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Onclusive

JANUARY 10, 2018

Rebecca Lieb, Co-founder & Analyst, Kaleido Insights: Measurement is tied to strategy. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Stephen Waddington

DECEMBER 2, 2019

It’s indicative of the fact that outside of customer service social media engagement has largely become a paid activity. Areas of investment in digital PR The main areas in which brands are spending their digital and social media budget are: video-based content (58%), paid social media activity (58%), and web design and build (47%).

Digital PR 78

Digital PR Report Communications Crisis Management 78

Cision

DECEMBER 2, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. With the Internet’s ability to easily connect customers to services on the opposite side of the globe, businesses have had to reevaluate who they consider to be a competitor.

Brand 120

Brand Branding Employee Social Media 120

David PR Group

JANUARY 4, 2016

How do you develop a communications strategy? While developing a complete communications strategy takes research and in-depth planning, one can make the first moves fairly easily and can quickly point the ship in the right direction. Is this the time to pound away on better customer service? How do you do it?

Strategy 40

Strategy Communications Real Estate Insurance 40

Cision

SEPTEMBER 19, 2016

Direct Messages are more dynamic than ever with read receipts, typing indicators, and web link previews. Google Hangouts and Skype are more or less extensions of traditional customer service. For anything from social care to promotional marketing, it’s not hard to envision these being important channels to reach customers.

Skype 120

Skype Facebook Customer Service Google 120

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. Do your customer service representatives understand their responsibility when it comes to issue management ? To a crisis-free 2015!

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Have you been recommending a change in strategy regarding social media? He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). In 2020 it is a different moment of truth, a different kind of reckoning.

Journalism 156

Journalism Ethics Customer Service Report 156

Cision

JULY 27, 2017

While your marketing team may be the one to pull together reports and analytics on sentiment and even web traffic, you should use this data to guide future decisions about earned media and content programs, as well as the general strategy for your brand moving forward. Get departments other than marketing involved in the process.

Brand 231

Brand Branding Employee Data 231

Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Never Underestimate the Power of Consistent Customer Service. Why: Customers enjoy reliability and predictability when it comes to business transactions.

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.

Blogging 111

Blogging SEO Web Google 111

Waxing UnLyrical

MARCH 25, 2013

And online, they have a great approach to social media, integrating customer service every step of the way. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical. Shouldn’t every business take getting to know its fans and building relationships this seriously?

Customer Service 101

Customer Service Travel Web Facebook 101

Cision

OCTOBER 15, 2015

At first glance, this marketing strategy seems straightforward – log onto your accounts and simply pay attention to what people are talking about. Take their model and apply bits and pieces to what your brand is doing to discover how you can shake up your strategy. Is your brand part of the majority of marketers risking failure?

Social Media 120

Social Media Media Employee Reputation 120

PR 20/20

NOVEMBER 30, 2022

The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. Customer service? Is it your culture?

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. The takeaway for PRs? PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

MARCH 2, 2021

The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. BuzzSumo introduces journalist profiles.

Company 151

Company Tools Technology Software 151

Waxing UnLyrical

JULY 21, 2014

This week’s roundup features seven posts from around the web that focus on context. Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. How does context play into your business strategy?

Community 78

Community Customer Service Resources Web 78

Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Waxing UnLyrical

JUNE 15, 2011

Sparking emotion and humanizing a brand can create immense value; however, tread carefully with your humanizing strategy. Humanizing strategy” is an oxymoron in some regards, but you may be an oxymoron if you don’t understand how to humanize properly. As a cable company, Comcast is notorious for poor customer service.

Brand 78

Brand Branding Customer Service Twitter 78

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. So I turned to a local repair shop to see what could be done.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. As a company, you want to be able to respond quickly and effectively with an appropriate plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 19, 2015

They would be more proactive on Twitter (they basically just direct people to their customer service page on their site now–not exactly a best practice in Twitter customer service). This is clearly the Spirit PR strategy. If it did, they would be doing more proactively to try to manage that.

Airlines 60

Airlines Reputation Brand Branding 60

Waxing UnLyrical

DECEMBER 20, 2012

Now you have a bulletin board that anyone can see, and come and ask questions on, so it is a simple and free customer service platform. And while creating content takes time, finding content takes about 15-20 minutes a day. The Page will show up in Google search results.

Community 93

Community Facebook How To Web 93

Beyond PR

JULY 28, 2017

While your marketing team may be the one to pull together reports and analytics on sentiment and even web traffic, you should use this data to guide future decisions about earned media and content programs, as well as the general strategy for your brand moving forward. Get departments other than marketing involved in the process.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. Misery” as a Business Strategy. The airlines have been systematic in the pursuit of driving revenue by making their customers miserable. Airline customer must be regulated.

Airlines 60

Airlines Travel Customer Service Crisis 60

PR 20/20

SEPTEMBER 17, 2019

This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

AUGUST 18, 2014

Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Waxing UnLyrical

AUGUST 2, 2018

As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. What web pages are they visiting? Create surveys.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. How blogging fits into a content marketing strategy. Translating social media into increased sales, leads and more web traffic.

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Prohibition

AUGUST 26, 2019

Communicating key messages through subtle tones which appeal to a particular target audience often requires a clever strategy and of course a shrewd execution. Staying with Cartwright & Butler , they were also bringing a little Christmas spirit to their audience with our help in their 2018 Christmas campaign.

Case Study 48

Case Study Video Study Film 48

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. ” — The Role of Earned Media in Inbound Strategy. Content Strategy: Clarity, Constraints, and Common Sense. The reason for this is simple. – 11:15 a.m. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Here’s a Q&A. Why did you write Open Community ? Maddie: Open Community is different.

Community 82

Community Publicity Web Social Media 82

PR 20/20

AUGUST 22, 2017

Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. This fear is lost on inbound marketers, who tend to be innately social.

Marketing 87

Marketing Resources Technology Internal 87