ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. The takeaway for PRs? PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. Do your customer service representatives understand their responsibility when it comes to issue management ? To a crisis-free 2015!

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

David PR Group

JANUARY 4, 2016

How do you develop a communications strategy? While developing a complete communications strategy takes research and in-depth planning, one can make the first moves fairly easily and can quickly point the ship in the right direction. Is this the time to pound away on better customer service? How do you do it?

Strategy 40

Strategy Communications Real Estate Insurance 40

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

wiredPRworks

FEBRUARY 11, 2016

Why you need PR more than ever and why PR is really Personality + Reputation. Shaping your brand's reputation. Project your style and protect your reputation. Managing your online reputation. Why customer experience is more important than customer services. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

AUGUST 2, 2018

As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Don’t create custom hashtags. So, talk to your clients!

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. American Airlines too has earned a reputation for targeting parents. Misery” as a Business Strategy. It is High Time to Regulate Airline Customer Service.

Airlines 60

Airlines Travel Customer Service Crisis 60

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Here are B2B social strategies that perform best on Facebook. Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it.

B2B 344

B2B Facebook LinkedIn Small Business 344

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. “The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&# This, I liked.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful. Data-driven strategy will increase in importance for employee communications.

Marketing 192

Marketing Content Marketing Data Social Media 192

PRSay

JUNE 26, 2016

The Social Media Strategy Wheel. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. In the spirit of good planning, here are five important areas, based on the Social Media Strategy Wheel, to demonstrate how social media can be used for deeper intelligence and more relevant communication.

Social Media 113

Social Media Media Infographics Community 113

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. The result is pointless at best and a reputational issue at worst. Meanwhile Google+ has fallen by the wayside. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

Each episode brings you actionable tactics and strategies you can implement today for real business results. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. 6) Scott Stratten. UnPodcast: The Business Podcast for the Fed-Up.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

You don’t have a legacy strategy and infrastructure to replace. From day zero you can pursue a mobile first strategy. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. Too many of us think of that as a negative.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. Tips for Organizing Your Public Relations Strategy Online. I looked high and low on the company’s web site and could only locate the company’s main office number. Corporate Contact Information.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy.

Social Media 93

Social Media Marketing Media Creativity 93