5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

The company offered an assortment of fortune cookies of all sizes stuffed with your own custom fortune. I even emailed customer service and was told my order would arrive on time. Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships.

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How to use social media to win at customer service

PR Daily

Social media has become the customer service center for most organizations, large and small. Interacting on social media is important because it lets customers know you care—and they also expect it. As a business owner you should be looking for these types of interactions.

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

But that’s not how this local business gets most of its leads, according to the owner George Roberts. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week


There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Best Practices Featured marketing strategy Small Business Marketin

Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Guest Post by Adam Toporek.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Make your customers happy. Make your customers happy by revving up customer service and customer interactions.

Snapchat Success Tips for a #SMB in a Snap

Social PR Chat

Marketing that disappears after only just a couple of seconds? He also shares the following advice on how he uses Snapchat as a more personalized way of marketing his company: #BTS. Service in a Snap. Social PR Secret: Why not spread the Snapchat love with your customers?

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5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. You have created a product or service that none or few have yet to pay you for.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

What is word of mouth marketing? It claims to be the best of its class and will transform your business. That is the power of a good word of mouth marketing strategy. In the words of marketing expert Joe Pulizzi , “Word of mouth marketing has always been important.

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5 Evidences that You’re Not Ready for Press

Personal PR

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. You have created a product or service that none or few have yet to pay you for.

How To Grow Your Facebook Community

Waxing UnLyrical

They are a service business. It is a new business with no name recognition apart from the founders… and that too, just in their industry. So why doesn’t the business have more fans? Ask your customers – directly – to Like the Page.

4 marketing automation tools to help small and mid-size businesses

PR Daily

Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and mid-size businesses (SMBs) worldwide. . However, many pros are unaware of an array of marketing automation tools that can help SMBs reach customers in a timely, effective way.

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The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Along the social corridors of Twitter and LinkedIn you will find many experts -- including many of the top B2B marketers in the field. Why Follow B2B Marketers on Social Media? We’ve assembled some of the best minds in modern marketing.

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Top 50 PR, Marketing & Social Media Podcasters to Follow


We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. But why is podcasting important to PR and marketing professionals? Tools, tips and tactics on everything marketing and social media related.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business) , released today, is an annual survey of how Australian consumers and businesses use social media.

30 jobs in the PR and marketing world

PR Daily

The demand for marketing, creative, digital and communications professionals is on the rise—and so is the price for new hires. This year, job seekers can expect to see employers express interest in adaptability, creativity and digital marketing. Market research analyst: $64,599.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts.

Marketing as Communication and What It Means for Your Business

Masters in Communications

Marketing, as a general rule, is an incredibly broad discipline. Most of all, though, marketing is communication. Although it sounds simple enough, knowing where to start and how to move your marketing initiatives forward is daunting. What is Marketing as Communication?

How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How might AI redefine marketing jobs? AI has massive potential to make our lives and businesses more successful.

Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs.

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success.

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

Though customer satisfaction matters, how we measure public sentiment and its effect on sales seems to be inherently flawed. McDonald’s frequently ranks near the bottom for customer satisfaction surveys but tops the list in sales figures. Marketing is step #1.

Listen to Your Customers: Why You Need to Embrace Customer Complaints


Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Erin got a green light to add nudges for feedback to just about every customer touch point. That is remarkable, and means that your unhappy customers are your MOST IMPORTANT customers.

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World


Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present.

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Infographic: Social media stats to inform your next move

PR Daily

Which online platforms are most likely to help your organization raise awareness and reach new customers? Social media is an ever more important tool for PR pros and marketers. Some 85 percent of small-business owners on Twitter say the platform is essential for customer service.

Twitter offers awards to brand managers

PR Daily

Marketing and PR pros who work in the social media space want to be recognized for their hard work. We’ve seen some incredible campaigns over the last decade and want to acknowledge those who continue to influence marketing on our platform. Response: recognizes strong customer service.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. Tell customer stories.

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5 social media hurdles PR pros can overcome

PR Daily

The business of building relationships, boosting brand image and creating and sharing content brings with it potential obstacles to making a brand manager’s foray into social media tricky. Lack of customer service.

The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. If your online marketing isn’t designed to drive traffic, you have a problem. Content Marketing

Why social media can’t solve all your problems

PR Daily

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in. I’ve tweaked it for privacy: I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat. A small box of crayons.

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service.

PR Rock Stars: Polaris’ Jamie Kvamme

Communications Conversations

At least not until last year when I asked her to join the marketing/membership MIMA committee (more on that below!). I sat on a team of smart and driven women and got to participate in a handful of internal communication, PR and creative services projects.

Facebook Business Tools Update: Just In Time for Holiday Season


Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages.

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Facebook to roll out chatbot features in Messenger

PR Daily

The company announced its intention to connect more small businesses to customers through enhanced chatbot features. This will enable consumers to order goods and services, get answers to easy customer-service questions and more.

#FuturePRoof Podcast: robots to try at home

Stephen Waddington

It would be wrong to deny that media relations is part of public relations but our business is so much more. In 2019 as Past President she’ll be developing the relationship with the CBI and Federation for Small Business. We’ve developed some smart tools and processes in insight, content, demand and analytics to deliver business-to-business marketing campaigns at scale with a relentless focus on measurement. It’s backed up by first rate customer service

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Apple and Google mum amid outrage over Saudi wife-tracking app

PR Daily

Your company might be known for great customer service and high-end technology, but if you are peddling software that crosses a moral or ethical line for your consumers, expect backlash. What lessons does the incident have for PR pros and marketers?

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. The Viral Customer Complaint. The good news is that “viral” customer service works both ways.

Email – Forgotten Communication Powerhouse

PR Fuel

But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching.

Dynamic Pricing or Discrimination?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Eric, a friend of mine who happens to be a CPA, realized he was running low on string for his grass trimmer, so he went shopping where he’d purchased the product before—Amazon.