Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

JANUARY 26, 2021

Respond to reviews with diplomacy; while you may not change the reviewer’s mind, it will have an impact on other customers that read it. A friend of mine with a small business was worried about a negative review. He’s a hard worker, cares about his customers, and usually gets good reviews. This particular one wasn’t.

Survey 108

Survey Small Business Software Data 108

5W PR

OCTOBER 24, 2019

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit.

Facebook 60

Facebook Tools Advertising Advertising 60

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Consumers are no longer content with polished marketing messages and picture-perfect images.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. You can also create email templates for common customer service inquiries, such as: Where’s my product? If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week.

Marketing 120

Marketing Comparison eBook Energy 120

Beyond PR

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 45

Software Customer Service Google Small Business 45

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

JULY 22, 2015

It’s the chance to really connect with your consumers, to really listen to them and find innovative ways to help them while raising your brand awareness. So, you see, this is your chance as a PR pro or even a small business owner to put PR to work for you in a more meaningful way. It’s about two-way communication.

Media Relations 40

Media Relations Media Policies Social Media 40

Masters in Communications

APRIL 22, 2019

Every business utilizes it in one capacity or another. Are you selling office products to small businesses? Know Your Audience In practically every case, the lifecycle of a successful product or service starts with research. Market and consumer research to be specific. The same is achievable for your organization.

Communications 40

Communications Marketing Advertising Advertising 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Groups for business give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit. . Targeting local and small businesses. Customer service and customer sentiment . Change up your social strategy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Communications Conversations

FEBRUARY 3, 2015

That, and the amount of autonomy over my work, are things that make academia (or small business) a fun space to work in. I love how the landscape changes daily and how big brands can interact one on one with a consumer. I think the customer service piece of digital is my favorite.

Interviews 60

Interviews Corporate Meeting Customer Service 60

PR Fuel

NOVEMBER 27, 2018

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising. What does this tell us?

Reputation 137

Reputation Brand Branding Customer Service 137

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Whether you’re a startup, small business or a small department in a large corporation, having a PR team is not required but it certainly helps. How to establish an effective crisis management team.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Beyond PR

JANUARY 3, 2017

It’s the story of why you got into business, and how you want to change the world. Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations.

Company 72

Company Storytelling Small Business eBook 72

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

Mindful Marketing

JUNE 14, 2019

They are a beast to deal with and it can really wreck a small business. And there is nothing the business owner can really do to combat their practices. But, the digital age also has been a significant boon to consumers. In addition, dynamic pricing itself has produced some benefits for consumers.

Retail 55

Retail Consumer Software Web 55

PR 20/20

JUNE 7, 2018

Consumer attention goes elsewhere. This levels the playing field for smaller businesses. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. You are a client and customer service rockstar. Consider: we have to link to the phrase "telephone switchboard operators."

Marketing 41

Marketing System Technology Google 41

Stephen Waddington

MAY 9, 2020

Consumers have access to the same media and channels. It is starting to talk about the release of lockdown and reopening of services. Not sure if you are eligible for business support? Netflix, SkyTV and Zoom are all focused on customer service. They can both create their own content and answer back.

Brand 157

Brand Branding Travel Crisis 157

Cision

MAY 21, 2015

Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. 11) Mark Schaefer and Tom Webster. The Marketing Companion. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful.

Web 40

Web Pitching Local Report 40

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130