Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. So, when they released their annual report, I was quick to bookmark it for careful review at a later date. So, when they released their annual report, I was quick to bookmark it for careful review at a later date.

Report 76

Report Analysis Video Instagram 76

The Proactive Report

FEBRUARY 17, 2023

How to build brand affinity and trust To build brand affinity and trust, companies must focus on creating meaningful experiences for their customers. This can be achieved by providing high-quality products and services, delivering exceptional customer service, and engaging with customers through meaningful and relevant content.

Brand 130

Brand Branding Ethics Engineering 130

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Cision

JULY 27, 2017

Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Ask about trends they see in the marketplace, and how brand doing at keeping up. Use dialogue with your customers and employees to also understand what weaknesses they observe.

Brand 231

Brand Branding Employee Data 231

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. Its latest report The Forrester Wave: Social Listening Platforms, Q3 2018 examines the ten largest providers of social listening platforms. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. It remains a trend to watch. #8

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

5W PR

MARCH 2, 2020

The highlight of their 10 th annual study was the finding that 85% of respondents reported that their customers viewed their company as a trusted resource. . On the other hand, only 21% reported content marketing and sales being extremely or very aligned within their organizations. Why the contrast? Major Challenges.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. Make adjustments to your message plan (if need be), but don’t abandon it or lose sight of what connects your target audience to your service or product. You’ve also worked as a reporter. I like to put my reporter hat back on for a client crisis.

Crisis 0

Crisis Reputation Study Social Media 0

PR 20/20

JANUARY 16, 2023

Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. Readwrite ( @RWW ): Insightful views on the latest tech trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Trend and market research plus campaign monitoring. Influencer detection and customer relationship management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per an eMarketer report, the wave of social commerce is catching on particularly strong among Gen Z adults. What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers.

Social Media 86

Social Media Media Mobile SEO 86

Bianchi Biz Blog

FEBRUARY 2, 2023

You can use the AI platform to efficiently review huge amounts of data to identify the patterns and trends that can provide the strategic insights that you can use to differentiate your products or company.

Automotive 80

Automotive Training Customer Service Data 80

Sword and the Script

JANUARY 3, 2023

Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. What are the big trends you are seeing in that direction? It’s never been more important for marketing and communications to work together.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 63

Internal International Data Media 63

Beyond PR

JULY 28, 2017

Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Ask about trends they see in the marketplace, and how brand doing at keeping up. Use dialogue with your customers and employees to also understand what weaknesses they observe.

Employee 80

Employee Journalism Data Technology 80

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Robust analytics and reporting. 24/7/365 customer service. In today’s media environment, it’s not enough to simply track mentions.

How To 60

How To Media Analytics Television 60

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

JANUARY 7, 2020

Third, I do quite a bit of PR and marketing work in cybersecurity and so I’m familiar with the key issues and trends. In addition, “you can think of this somewhat like custom reporting because you are choosing the mentions that go into your folder, and then that folder is being reflected in the report,” according to a company representative.

Tools 83

Tools Comparison Media System 83

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can feel like a full-time job – so let social listening tech do the work for you.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

ImPRessions - Crenshaw Communications

MARCH 16, 2021

The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Lives” marry the content trend to the popular theme of personal connection. This trend applies to both paid and organic Facebook posts. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189