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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

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The Value of B2B AI

5W PR

This leads to better insights generated by AI marketing tools. It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. Increased Sales AI B2B marketing can boost sales by finding new leads and opportunities. This results in better outcomes and higher profits.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

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Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Which makes a good CRM system for small business a necessity. Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. Are there other CRM systems you are fond of? magnum via Flickr, CC 2.0. Which is many, many of us.

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How Is AI Going to Change the Way We Live?

Landis PR

While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. This functionality will seriously change the game for digital and social media marketing.

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Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Sterling and his team have robust forums set up for both organizations, providing a perfect way to listen to devoted customers every day. “I I want to be close enough to my customers to smell them,” Sterling told me.

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.

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