Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

FEBRUARY 2, 2016

First, they must locate any missing or incomplete pieces in their social media strategy. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. Get our free social media strategy white paper today! Going Solo. Want more social listening tips?

Strategy 120

Strategy Social Media Customer Service Software 120

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. Develop a simple social strategy . A smart social strategy will dovetail with key communications priorities when it comes to messages and target audience. It’s a tall order. How CEOs should engage.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JULY 11, 2023

Beauty salon franchises offer a unique and compelling business opportunity for aspiring entrepreneurs in the beauty and wellness industry. Established Reputation and Brand One of the primary benefits of investing in a beauty salon franchise is the opportunity to align with an established brand and reputation.

Communications 60

Communications Training Advertising Advertising 60

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. Industry competitions usually require entry reports of anywhere from 500 to 1500 words.

Case Study 136

Case Study B2B Conference Industry 136

David PR Group

MARCH 16, 2020

The big victims so far are the cruise lines and many areas of the hospitality industry, but even ancillary industries are at risk. As I was sitting on the phone waiting for VRBO, the reputation manager in me was running scenarios. It took a little work, but I’m getting my money back. –John.

Communications 106

Communications Brand Branding Policies 106

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Reputation Us

AUGUST 18, 2016

We work within the financial sector, and it’s one of the least trusted industries out there – just look at Edelman’s Trust Barometer. USAA is a bank but operates much like a credit union with its more selective group of customers – military members and their families. Truly and honestly understand and serve your customers.

Apparel 60

Apparel Strategy Customer Service Financial 60

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Will your customer service team receive an increased amount of calls, what about your website and social media channels?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

The Proactive Report

FEBRUARY 24, 2017

percent of journlalists believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel. (PR Used correctly, Twitter can have a huge impact on customer service, perception and reputation. PR peeps take note!). Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Share Tweet Share. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Paid ads and content marketing have inverse reputations. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Experiment by implementing certain aspects of another’s campaign, but don’t copy-cat your competitor’s every step.

Social Media 120

Social Media Real Estate Media How To 120

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. billion over the next five years. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. What is Crisis Management? Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Melissa Agnes

NOVEMBER 10, 2014

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. If it were hacked, could it present some serious threats to your reputation? Customer service.

Crisis 203

Crisis How To Exercises System 203

Critical Mention

MARCH 15, 2019

This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

MARCH 13, 2017

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

David PR Group

JANUARY 4, 2016

How do you develop a communications strategy? While developing a complete communications strategy takes research and in-depth planning, one can make the first moves fairly easily and can quickly point the ship in the right direction. Is this the time to pound away on better customer service? How do you do it? Direct mail.

Strategy 40

Strategy Communications Real Estate Insurance 40

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. In some industries, it is even more crucial than in others. Why do you need crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. GH does have a blog too, but we like to see what industry pros are buzzing about. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

APRIL 5, 2016

In this interview, Sara shares her thoughts on the evolution of the communication industry, her experiences working in public relations and her advice on how to become a better communication professional. Having the opportunity to work on public relations strategies for the entire industry is something I’m most looking forward to.

Sports 120

Sports Industry Customer Service Travel 120

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

MARCH 5, 2020

This could be anything from sharing and engaging with your brand’s content to publishing thought leadership pieces and participating in interviews for industry publications. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Critical Mention

AUGUST 21, 2018

Writing it to appeal to your target audience also improves your reputation in the long run. Failing to respond quickly implies that you aren’t focused on your customers or their feedback. However, responding with a short, sympathetic reply ensures the customer feels heard and shows your company’s commitment to your customers.

Customer Service 61

Customer Service Writing Financial Local 61

Polaris

SEPTEMBER 4, 2014

For a PR pro, publicity is just one small part of managing a company’s reputation. While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. the list goes on. Media relations is time consuming.

Publicity 100

Publicity Interviews Reputation Construction 100

Melissa Agnes

NOVEMBER 10, 2014

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. If it were hacked, could it present some serious threats to your reputation? Customer service.

Crisis 100

Crisis How To Crisis Management Exercises 100

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. Precise Targeting of Customer Personas. How to Implement Social Media Strategies for Ecommerce in 2024 1.

Social Media 87

Social Media Media Mobile SEO 87

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71