The Hoyt Organization

APRIL 17, 2024

To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. Imagine having a tool that monitors the web and delivers free business news and information to you. Here is a guide on how to utilize it effectively. This is exactly what Google Alerts does.

Google 81

Google Publicity Customer Service Web 81

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Cision

OCTOBER 25, 2016

What I want to do in this piece is share how companies use social media monitoring. Often businesses deploy this class of tool for a narrow purpose; hopefully, you’ll see that they offer broader utility than you realize. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands. The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

MARCH 7, 2016

Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process. With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. promoted social posts) and organic (ex.

How To 120

How To Enterprise Social Media Customer Service 120

Cision

MAY 6, 2015

You probably wouldn’t walk into a hardware store and buy an elaborate tool that you have no evident use for, but for some people this seems like an acceptable way to measure the value of PR to an organization. Marketing is responsible for X, Customer Service for Y, PR for Z. tool like Google Analytics.

Engineering 120

Engineering How To Measurement Analytics 120

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. So, as you consider what media monitoring tool to invest in, make sure the platform you choose has the ability to deliver your results within 60 seconds of the mention.

How To 60

How To Media Analytics Television 60

Polaris

JUNE 24, 2016

How to Tell Your Customers about a Data Breach. #1 Distribute briefing documents to everyone in your company who interacts with customers, including your customer service team, social media community managers, sales force, and switchboard operators. million of their users passwords. 4 Learn … and move on.

Communications 119

Communications How To Crisis Survey 119

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. If your brand has the right social listening tools , you can easily set up a news feed based on your competitors’ keywords. Social media has become a centerpiece for brands’ reputations.

Social Media 120

Social Media Real Estate Media How To 120

5W PR

FEBRUARY 22, 2024

How to increase consumer spending To have a lasting impact on customer purchasing behavior, don’t rely on tricks to increase consumer spending. Foster loyalty and encourage repeat purchases through exceptional customer service. Instead, personalize them based on customer history and interests.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Use Social Listening Tools. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

5W PR

JUNE 7, 2021

As a communication tool , instant messaging can achieve goals in an effective way. Customer service. Instant messaging apps are ideal for customer service. If it’s a beauty brand, it can send potential customers texts about beauty routines. Instant messaging is inextricably entwined with our daily routine.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Here’s how to make the switch to Disqus. If not, give our services a try. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. Q: If it does go away how will that affect brands that use it for customer service? Most brands are not exclusively using Twitter as their customer service platform.

Twitter 235

Twitter Customer Service Web Facebook 235

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Feel free to start a free trial to get an understanding of the tool.

Training 370

Training Media Training Reputation Crisis Communications 370

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. If they don’t have the ability to create good filters, you’ll be paying for a lot of stuff that you don’t want and will just have to sort through yourself. Finally, check for accuracy of the way the incoming data is tagged or coded.

Measurement 52

Measurement How To System Comparison 52

Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. Potential Pitfalls of Using ChatGPT While ChatGPT is a powerful tool, it is not without its limitations.

Automotive 80

Automotive Training Customer Service Data 80

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Some will be service pieces that offer tips or tools. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. So how can enterprise businesses achieve success? Integrated social strategies also require integrated social tools. This covers everything from which platforms to be on to what tools to use.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). Next up: A PR truth-telling how-to guide (and no, it is not the shortest book ever written!).

Journalism 156

Journalism Ethics Customer Service Report 156

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Melissa Agnes

SEPTEMBER 12, 2014

TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. This week on The Crisis Intelligence Podcast, I had the pleasure of chatting with Staff Sergeant Chris Boddy of the Toronto Police Service. What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe. Listen here!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. Here’s how to get a mention. >>>

Instagram 138

Instagram Technology Resources Employee 138

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Melissa Agnes

JANUARY 5, 2015

Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Melissa Agnes

JANUARY 5, 2015

1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.

Crisis 100

Crisis Exercises Customer Service Training 100

Cision

SEPTEMBER 18, 2015

Don’t fret — your brand already has the know-how from other social media strategies. Register for Ian Cleary’s webinar to learn about “9 Tools & Tips That Drive Content Marketing Results!” Want to provide better customer service? Use live streaming for a how-to or tutorial. Pre-promote.

Video 120

Video Analytics Customer Service Content Marketing 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics Measurement B2B 204

Waxing UnLyrical

MAY 2, 2013

There are many tools that can help you find the right keywords. Each of these tools has their own strengths and should be included in your workflow at different times for maximum benefit (click on the screen shots to see larger versions). Google’s Keyword Tool. Customer Care Team. No matter how great the copywriting?

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

AUGUST 4, 2020

This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Think: bloggers, influencers, podcasters and so on.

Media Relations 149

Media Relations Media Print Software 149

Prohibition

DECEMBER 9, 2021

How to prepare and fix a PR crisis. Will your customer service team receive an increased amount of calls, what about your website and social media channels? Invest in social listening and media monitoring tools. One of the best ways to preempt and even avoid a crisis is to have monitoring tools in place.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Burrelles Fresh Ideas

JUNE 6, 2023

These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Personalization: AI enables marketers to deliver highly personalized content and experiences to individual customers. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40