Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. They employ 20 employees. Here again, like many solution providers Propel has done their own customizations to embed the technology.

Software 136

Software Pitching System Analytics 136

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Technology. What are the core components of our existing marketing technology stack? Email specialist.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Mindful Marketing

AUGUST 26, 2023

We’ve all added a tip to a restaurant check, handed cash to a bellhop, or Venmoed a little extra money to another service provider. Do workers who don’t deal directly with customers deserve to be tipped? Why don’t companies just pay their employees more so they don’t need to receive tips?

Retail 94

Retail Employee Customer Service Examples 94

The Hoffman Agency

NOVEMBER 21, 2023

Behind every cutting-edge technology company are humans — and human stories. I recently had the opportunity to moderate a panel on supply chain resilience-building at the Singapore Semiconductor Industry Association’s (SSIA) 55th anniversary summit. As our panellists pointed out, the tech industry is cyclical.

Brand 36

Brand Branding System Technology 36

5W PR

MARCH 13, 2017

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. Productivity Isn’t Just the Culture.

Company 94

Company Employee Strategy Customer Service 94

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 148

Company Tools Technology Software 148

PR 20/20

DECEMBER 20, 2018

Marketing success isn’t derived from a single outperforming team member, a highly efficient technology integration or one successful campaign. What’s our customer service like? If we gain more business, will customer service rates suffer? Technology. Oh, technology… it’s every marketer's best friend, right?

Marketing 57

Marketing Customer Service Technology Strategy 57

Sword and the Script

FEBRUARY 17, 2015

In the words of eMarketer, “They want to make sure they’ve made the right choice in buying technology from a top company that shares expertise from industry leaders.”. There are two primary audiences an organization under fire ought to be able to count on: employees and loyal customers. Build loyalty. Fuel word-of-mouth.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

Cision

AUGUST 31, 2015

provided attendees with insightful lessons from major industry leaders, including Mark Schaefer , Maddie Grant , Jamie Notter , Jodi Gersh , Jen Nycz-Conner and Andy Gilman. Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Communications Conversations

MAY 3, 2017

In those six years, what have you learned about working in social in a highly regulated industry? The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. Why do you continue to choose health care over other industries? If time, make progress on longer-term projects.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Stick around with us for part two.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. They are working through some of the paywall challenges – hoping to balance customer needs and cost. Second, the platform is built on modern technology.

Tools 157

Tools Media Software Analysis 157

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. No longer should gut feeling or instinct be the sole determinant for strategy and progress.

Data 92

Data Meeting Measurement Guidelines 92

Prohibition

DECEMBER 17, 2021

In some industries, it is even more crucial than in others. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). It’s worth mentioning here, you can add custom information and contacts.

Pitching 85

Pitching Media System Tools 85

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. While some fear new technology and its influence on the world of PR, others embrace it. boost productivity before, during, and after a disaster.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. It may lead to something, or it may not.

Trends 60

Trends Media Report Technology 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 63

Internal International Data Media 63

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. For example: Yellowpages has contact information and sometimes individual employees.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 86

Social Media Media Mobile SEO 86

Stephen Waddington

NOVEMBER 19, 2017

The International Communications Consultancy Organisation (ICCO) spearheaded by Francis Ingham called on the international industry to stand by 10 principles of ethical behaviour at its conference in Helsinki. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology.

Publicity 164

Publicity Ethics Data Community 164

David PR Group

FEBRUARY 18, 2016

If a business owner, or even an employee, wants to improve the customer experience, how do they begin? It requires that you recognize that the customer experience could be improved and that to do so requires you and others to step outside of their roles to collaborate with one another to bring about sweeping change.

Employee 40

Employee Measurement Meeting Customer Service 40

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Apparently, I’m not the only one with some unease about AI. ” Subscribe to Mindful Matters blog.

Ethics 98

Ethics Guidelines Fashion Transportation 98

MaccaPR

OCTOBER 14, 2015

LinkedIn Pulse essentially analyzes what’s being written and aggregates content based on your industry, your connections and what you choose to follow on the network. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

The Stalwart Blog

APRIL 26, 2020

I’ve learned more about technology in the last three weeks than I’ve known in the last five years. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. I actually decided I was going to try being outside since it’s so nice today, and so I did that.

Crisis 78

Crisis Local Facebook Social Media 78

Practical Law Construction

SEPTEMBER 7, 2022

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.

Construction 52

Construction Software System Technology 52

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. We need to remember these basic lessons in our industry. We think we know exactly what our customers want, but sometimes, we’re wrong. At its root, PR works because of connections and relationships.

Web 40

Web Pitching Local Report 40