Critical Mention

JULY 15, 2020

Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation. We believe current and future customers will quickly see this as a major marketplace differentiator.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. It showed that the desired messages appeared in about 7% of the coverage – not a bad number at all. But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. They just get really choosy about where their dollars go. Now is the perfect time to audit the content you currently have and review your data. Audit your content.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

ImPRessions - Crenshaw Communications

JULY 6, 2016

Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

Newsfile

OCTOBER 24, 2023

In addition, 86% of users think twice about buying from a company with negative reviews. How to Avoid Overhyping or Overpromising Your customers might feel betrayed if your products or services don’t live up to the hype of your PR campaign.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

DECEMBER 3, 2019

Here are my picks for the most interesting PR tech announcements this year: Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +. If I sold these right now, I would stand to earn about $80 in short term capital gains – less taxes of course.

Data 88

Data Enterprise Survey Instagram 88

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. based Brandwatch has raised about $65 million and previously made an acquisition of its own. Journalists see right through it.

Company 152

Company Tools Technology Software 152

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Probably not, but that’s what Cision has announced with “article-level data.” billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. However, it’s important to note that the concept of AI itself has been around for a few decades.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Security policies and controls.

Company 136

Company Interviews Reputation Privacy 136

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

Technology 120

Technology Analysis Data Tools 120

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.

How To 52

How To Content Marketing Analysis eBook 52

Cision

MAY 6, 2015

And of course that reasoning informs very little about how PR drives business objectives. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these. Marketing is responsible for X, Customer Service for Y, PR for Z.

Engineering 120

Engineering How To Measurement Analytics 120

Barokas

FEBRUARY 5, 2019

Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Further, juggling projects across a broad range of freelancers (getting them up to speed, connecting them with internal experts, shuffling invoices, etc.)

How To 60

How To Marketing Resources Journalism 60

Contently - Strategy

NOVEMBER 29, 2023

It’s about delving into the core of what matters both to your business and its audience, and crafting content that serves as a bridge between the two. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Human Resources is uneasy about adopting an employee social media policy. Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

PR 20/20

JANUARY 15, 2019

But we as marketers know “trends” can mean just about anything. Furthermore, top performing companies in 2019 will extend content efforts far beyond the marketing department to distribution helpful and repurposed materials internally to be multi-beneficial. Social Media Today: Data-Driven Decision Making. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. Now we’ve cleared that up, let’s get into it.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

JUNE 10, 2021

Samsung Electronics America’s Director of Reputation & Risk, Christopher Rivera, joins NewsWhip’s Head of Research and Editorial, Benedict Nicholson, to share about the importance of developing a reputational framework. Using social data in risk assessment | Jump to text. Follow Chris on LinkedIn. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Reputation Us

SEPTEMBER 7, 2016

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. That’s what good customer service is,” Huey explained. “I People want to know. Perception is truth.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Prohibition

JANUARY 24, 2022

Product recalls, data breaches, workplace injuries, bankruptcies, and other workplace crimes such as sexual harassment are all examples of instances where crisis communication is used. This has several advantages which may eclipse all other forms of internal crisis management solutions. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Sword and the Script

JULY 2, 2019

PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service.

Trends 60

Trends Media Report Technology 60

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1. Freberg has presented at several U.S.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

prTini

JANUARY 15, 2016

How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? If that person has less social media experience, we can also provide coaching and training to help the client build capacity internally. Client supplements internal team with agency support.

Community 28

Community Agency Internal International 28

Waxing UnLyrical

MAY 9, 2016

C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. And it takes time to look at the data you have, even if it’s limited, to figure those out. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 192

Marketing Content Marketing Data Social Media 192

Prohibition

JANUARY 7, 2022

With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products? These failures are often unexpected and cause a partial or complete loss of data. It is never a good idea to wait until there is a crisis before thinking about crisis management.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. HubSpot continues to flourish because of one solid fact: the product works.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

MARCH 11, 2015

When we think linearly about measuring the impact of PR, it is very difficult to quantify the impact of our actions (by “linearly” I mean to say that we work only with the measurements that are low-friction to procure). And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Measurement 40

Measurement How To Analytics Customer Service 40