Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Newsfile

OCTOBER 24, 2023

How to Avoid Overhyping or Overpromising Your customers might feel betrayed if your products or services don’t live up to the hype of your PR campaign. Therefore, as a PR professional, try to view the situation from a neutral and logical perspective, use data and facts to back up your claims and set realistic expectations.

Communications 52

Communications How To Corporate Training 52

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 137

Airlines How To Engineering Radio 137

Sword and the Script

JUNE 3, 2020

Probably not, but that’s what Cision has announced with “article-level data.” Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ Perception is reality.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.

Travel 40

Travel Tourism Airlines Hotels 40

Stuart Bruce

JULY 23, 2017

The third is that if you do know what it means you’ll understand that in many cases it’s actually impossible to calculate the ROI because you don’t have enough data, or it is polluted with extraneous information that you can’t separate. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Beyond PR

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 65

Airlines How To Engineering Data 65

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Trust in organisations is at an all-time low.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 7, 2022

If you think you could never be the victim of a crisis, think again. In a recent article, it was stated that “a crisis has an impact of 10 times greater than a positive message or an idea.”. With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62