Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. In a crisis situation, silence can be deadly. Just tuning into this series? We all know this. Deep Blue Sea.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Karen Freberg

MARCH 15, 2020

However, I noticed something over the past week that was interesting, and it has motivated me to write this post. The social media professors group I manage has been filled with professors from all over the world sharing, engaging, and discussing key issues related to how to handle the crisis. How would you feel? What can we do?

Crisis 77

Crisis Education Resources Community 77

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. If you know that particular reporters are right in your wheelhouse, and they're writing about the thing that you are an expert in, you can tag that reporter on Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change.

Corporate 113

Corporate Communications Government Crisis 113

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now. Is there one? is often “It depends.”

Crisis 92

Crisis Marketing Healthcare Resources 92

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

NewsWhip

OCTOBER 31, 2022

UPS has been featured in our rankings for multiple months in a row now, although previously the brand turned heads due to an employee related crisis that unfolded over the summer. This was heavily covered by local publishers in various states, but the top story about the driver came from KSLA and earned over 139k engagements. .

Brand 158

Brand Branding Film Banking 158

Cision

APRIL 25, 2017

The AP is one of a handful of organizations working to debunk misinformation on Facebook, flagging content they’ve determined is untrue and writing a rebuttal, which then appears with the original, disputed story when people see it on Facebook. And the public wants news it can trust, even if it doesn’t know the source. “I

Facebook 303

Facebook Newspapers Local Crisis 303

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 105

Communications Community Crisis Film 105

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience. This means that one of the first things potential customers will do is look up your business online.

Policies 100

Policies Construction Reputation Privacy 100

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

PR Fuel

FEBRUARY 24, 2021

It makes you squirm, wishing that the company understood you, or you receive bad feedback from your audience if you’re the one writing it. The coronavirus pandemic has changed so much in the world, and that includes marketing writing and press releases. Take into account the local population and their demographics.

How To 59

How To Writing Local Trends 59

PRSay

MARCH 23, 2021

Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot On concerns keeping him up at night: [T]he crisis at the time was so much of an unknown. That was the scariest part. It was a struggle.

Crisis 86

Crisis Employee Trade Shows Local 86

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m writing on my blog more than ever. Amanda writes about recovery from the crisis. It plays tricks with the mind.

Transportation 84

Transportation Government Community Facebook 84

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Learn to write well. Karma is real.

Newspapers 120

Newspapers Financial Crisis System 120

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

5W PR

DECEMBER 1, 2020

For public relations professionals, this means that they need to focus on this shift in audiences’ attention and provide stories that aren’t going to center on the pandemic and how the world is navigating the crisis. The post Creative Ways to Pitch Media During a Pandemic appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Creativity 88

Creativity Pitching Small Business Media 88

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. This summer it seemed there was, almost on a weekly basis, some type of crisis — Tiger Woods, Kathy Griffin, United Airlines, Mylan EpiPen or General Mills/Cheerios,” said Oppe.

Communications 120

Communications Case Study Training Reputation 120

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2011 Update.

Communications 81

Communications Community Crisis Film 81

Stephen Waddington

FEBRUARY 12, 2021

Issues and crisis management have come to the fore as companies are forced to react to economic factors and as misinformation about COVID-19 continues to spread, placing a sharper focus on tackling fake news and the need for customer transparency and honesty.

Crisis Management 88

Crisis Management Print Ethics Local 88

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

Communications 148

Communications Employee Leadership Writing 148

PR Fuel

JUNE 9, 2021

Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. Instead, you can develop a plan for brainstorming, writing, and distributing press releases. Even if the event isn’t official yet, write it down. Make a List.

Small Business 63

Small Business How To Writing Conference 63

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Networking Opportunities — connecting with others through interactions with clients, journalists, influencers, and other PR professionals.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. What happened?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 85

SEO Mobile Engineering Ethics 85

Maxim Behar

SEPTEMBER 5, 2021

- I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98

Critical Mention

JUNE 29, 2018

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. To eat or not to eat? Hint: Definitely do NOT eat).

Crisis 68

Crisis Customer Service Video Financial 68

Cision

JANUARY 28, 2016

where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. And there is a lot of writing in PR. The only way to improve your writing is by writing.

Journalism 120

Journalism Newspapers Writing Report 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259