Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Here, Scott and K.C.

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Crisis Tourism Hotels Crisis Communications 120

Stephen Waddington

JULY 16, 2021

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

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Publicity Government Crisis Employee 199

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

5W PR

JUNE 15, 2023

Their expertise includes understanding the unique selling points, attractions, local culture, and accommodation options of different destinations. Travel agents can also provide valuable insights into emerging travel industry trends. Travel agents can highlight specific attractions and local experiences.

Tourism 88

Tourism Travel Local Crisis Management 88

PRSay

MAY 26, 2020

Even at hospitals in parts of the country less hard-hit than New Jersey, many began to notice a new trend. The hospital system’s media team has also been busy arranging more than 30 interviews per week with local, regional and national media, and implementing virtual press conferences to share important messages.

Communications 192

Communications Crisis System Healthcare 192

5W PR

OCTOBER 11, 2023

Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Global and international PR networks Networking isn’t confined to local or national boundaries. Networking can lead to job referrals, mentorship, and career growth.

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Publicity Internal International Resources 103

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. In a crisis situation, silence can be deadly. Just tuning into this series? We all know this. Deep Blue Sea.

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Case Study Crisis Study Crisis Communications 101

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 108

Marketing Newspapers Print Local 108

NewsWhip

JANUARY 26, 2023

This includes brand news, but also news on competitors, industry trends, and relevant topics of interest. Topic-based tracking Monitoring specific issues and trending topics that might mention McDonald’s is a key part of the team’s daily responsibilities.

Communications 78

Communications Local System Data 78

Reputation Us

MARCH 20, 2024

A 2023 survey from BrightLocal shows 76 percent of consumers regularly read online reviews when browsing for local businesses; 46 percent feel that online business reviews are as trustworthy as personal recommendations from friends or family. People overwhelmingly rely on reviews when it comes to purchasing decisions.

Reputation 78

Reputation Journalism Financial Corporate 78

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Photo by domin_domin/iStock / Getty Images.

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Crisis Government Energy Community 151

PR for Anyone

MARCH 31, 2020

So, in this case, COVID-19 is a hashtag that's trending. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy. We can transform our business in this time of crisis. So, what's holding you back?

Real Estate 214

Real Estate Video Report Twitter 214

Agility PR Solutions

FEBRUARY 21, 2021

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Brand 78

Prohibition

JULY 7, 2023

Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Those that do, however, can determine if a crisis is worth responding and how to react. Want real-time crisis communication tactics? What is the impact?

Brand 120

Brand Branding Crisis Communications Crisis 120

Prohibition

AUGUST 29, 2023

Consider factors such as seasonality, industry trends, and consumer behavior to determine the best time to introduce your new product or menu item. This can include collaborations with local farms, beverage companies, or dessert makers. Incorporate these trends into your new product or menu item to cater to evolving consumer tastes.

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Product Launch Crisis Management Agency Social Media 62

Agility PR Solutions

APRIL 25, 2021

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture.

Consumer 85

Consumer Industry Travel Retail 85

Stern + Associates

FEBRUARY 1, 2024

What decisions should we be making for the betterment of our local communities, but globally overall? Guess what? It’s the coolest year of the next 100 years… We immerse people in the data. We can give people agency.

Technology 112

Technology Policies Government Community 112

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. It’s been fascinating to watch. Very honest.

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Social Media Brand Branding Employee 198

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. For a daily beat reporter, our stories had to have a local tie. What role does social media play in reputation and crisis management today?

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Crisis Reputation Study Social Media 0

Bianchi Biz Blog

MARCH 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Times of crisis, as we’ve had the last year, tend to be good times for business formation and new innovation, so I expect to see some interesting trends emerge. Describe the craziest or most fun story you have written.

Technology 77

Technology Report Meeting Financial 77

PRSay

NOVEMBER 2, 2017

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. Faculty talk trends and current events. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.

Communications 121

Communications Case Study Training Reputation 121

PRSay

JULY 16, 2020

During the COVID-19 crisis, how have business leaders succeeded in virtual work environments? That means developing a robust internal and external network so we understand the fundamentals of our industry and the global and local trends that will impact it. Confidence is another barrier to PR leadership.

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Leadership Meeting Employee Internal 166

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. I experienced this firsthand when optimizing a local service website for voice search. Were they looking for baking recipes or the nearest bakery?

SEO 85

SEO Mobile Engineering Ethics 85

Maxim Behar

SEPTEMBER 5, 2021

What is the biggest trend right now? - Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy. To react quickly, you need to be perfectly prepared and go through often crisis management trainings.

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Meeting Advertising Advertising Agency 98

Cision

JUNE 8, 2016

The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. Will Governors Ball continue to build a loyal following, locally and nationally, despite new competition? Local to Manhattan, The Strokes had the social crowd pumped on Friday night, taking 79 percent of the conversation.

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Local Reddit Crisis Communications Crisis 120

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. After all, publics were enabled to act as equals and amplify crisis situations. They wanted access to reputable information, to build relationships, to hold organisations to account.

Education 52

Education Reputation Leadership Technology 52

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link]. Google Fact Check.

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Google Digital PR Mobile SEO 259

Burrelles Fresh Ideas

MAY 23, 2023

Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options. This trend is expected to continue, with more solo travel options and accommodations catering to the solo traveler.

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Travel Tourism Airlines Hotels 40

Bianchi Biz Blog

OCTOBER 24, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. Be sure to check out some of Cristina’s recent articles: Trucking by the Numbers 2021: A supply chain in crisis.

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Meeting Automotive Transportation Newspapers 60

Cision

DECEMBER 22, 2016

Publicists can no longer just stay abreast of news and emerging trends within the travel industry, but rather have to stay attuned with the new platforms and resources that are building hype and commanding consumers’ attention to ensure their outreach strategies are properly balanced. How did you handle it? .

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Tourism Travel Conference Crisis 120

PR in High Definition

NOVEMBER 29, 2021

This multinational trend is not limited to the world of Netflix streaming. These themes will undoubtedly mean even more to a South Korean audience however, who are living through a personal debt crisis which has risen in recent years to over 100% of its GDP , famously also documented in the 2020 Oscar-winning film Parasite.

Film 62

Film Travel Television Local 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 89

Agency Energy Crisis Management Industry 89

PR Fuel

FEBRUARY 24, 2021

The coronavirus pandemic is a crisis, and everyone is dealing with different struggles in addition to the collective public health struggle. A press release for a nationwide publication should not look the same as one for a local publication. Take into account the local population and their demographics.

How To 59

How To Writing Local Trends 59

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place.

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Social Media Conference Media Corporate 120

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring. Broadcast news is leading the way in disseminating news during this time.

Media 113

Media Radio Television Sports 113