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Comparing top 2021 media monitoring vendors

Onclusive

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

Media 370
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Local economy is not as bad as it may look based on just the indicators. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. million in print and 3 million online subscribers.

Marketing 106
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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. It’s time to start thinking about what might come next.

Print 102
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. million in 1974 to 24.3

Handbook 190
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Setting the right earned media objectives for your brand

Onclusive

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370
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5 Benefits of Media Relations

Landis PR

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. The hospital system’s media team has also been busy arranging more than 30 interviews per week with local, regional and national media, and implementing virtual press conferences to share important messages.