Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

Doctor Spin

DECEMBER 21, 2023

The best practice would be to provide the news media with perfectly balanced information. Corporational Determinism—The New Paradigm for Product Launching. Journalists typically just want to find the specific information they need—fast. Provide as much information as possible, but organise it into several sub-pages.

Media 52

Media Wikipedia Product Launch Journalism 52

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You have to explain why the information is interesting to people outside your company. You can share relevant company information with them like product launches, events in their communities, and important updates.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. What’s your crisis PR background? Unless it’s a game-changing innovation, probably not.

B2B 159

B2B Apparel Product Launch Agency 159

Bianchi Biz Blog

JANUARY 22, 2024

For more information, contact Leticia Santos at lsantos@seraph.com. The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics. Visit the 2023 Gallery to have a glimpse of this past year’s event.

Automotive 90

Automotive Enterprise Resources Product Launch 90

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

MARCH 12, 2024

If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Research your article thoroughly to find reputable sources of information. Bringing on PR support can help you protect your brand and avert a marketing or PR crisis. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

B2B PR Sense

JANUARY 5, 2018

PR also ensures that the information the journalist receives is accurate and the finished article doesn't have any factual errors. Crisis management. Product launch. It is true that crisis management is a crucial part of public relations. PR people don't whisper into the ears of journalists about what to write.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

JULY 7, 2023

This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

Barokas

APRIL 23, 2020

Dust off your crisis plan. Yes, this pandemic is a crisis on overdrive, and something that few would have predicted or prepared for. Update your crisis plans to ensure they include current messaging, contacts and chains of command, and add any lessons learned from our current situation thus far. Help your spokespeople shine.

Crisis 88

Crisis Product Launch Media Training Interviews 88

Victorious PR

JANUARY 27, 2023

When building relationships with the media, it’s important to be transparent, responsive, and informative. That being said, it’s a good idea to create press kits that include information about your company, its team, the problem you’re solving, your whitepaper and your tokenomics , and so forth.

Company 52

Company Real Estate Strategy Publicity 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. The silver-bullet theory. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 25, 2023

This data-driven approach enables retailers to make informed decisions and optimise marketing efforts for maximum impact. By effectively managing brand reputation, retailers can maintain customer trust and loyalty, even in the face of challenges or a crisis.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 104

Interviews Publicity Technology Social Media 104

Beyond PR

APRIL 5, 2018

If a new competitor, product, or event happens that can potentially disrupt your industry, the last thing you need is your boss coming into your office referencing a news article that you had no idea about. Prevent Crisis. No one likes a crisis, but robust monitoring helps you become more adept at handling one.

Company 73

Company Media Crisis Insurance 73

PR Fuel

MAY 6, 2021

They have been used in crisis management as a means to avert crises, clear up rumors, or tell the truth about difficult situations. As the paragraphs go on, the information will not be as pressing and the reader won’t miss too much by skimming over it. Important Information Relating to Your Company. This might include.

Examples 95

Examples Writing Product Launch Crisis Management 95

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60

Brand Branding Journalism Product Launch 60

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. Media prep helps a press spokesperson present information fluently and respond calmly to questions.

Airlines 136

Airlines Reputation Product Launch Crisis 136

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It can also defend your brand’s reputation during a crisis. For example, let’s return to the example of a product launch. If Apple launches an iPhone 13, they can include a quote from the Head of Products from the company.

Writing 59

Writing Product Launch Examples Consumer 59

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. Talking Points.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. You have one shot to capture attention and pique interest so it needs to be short, catchy, and informative.

Writing 59

Writing SEO Google Local 59

PR in High Definition

JUNE 25, 2020

I’ve missed sharing problems and giving and receiving those tidbits of information that will help shape my own opinions and perhaps help me make some good decisions throughout the day. How businesses have responded to this recent crisis will be remembered for a very long time. So, did you delight or dismay your customers?

Reputation 75

Reputation Employee Leadership Product Launch 75

Presspage

NOVEMBER 13, 2017

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. Google gathers the news for different topics/themes, providing readers information that is most relevant to them. What is Google News?

Google 94

Google Guidelines SEO Engineering 94

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. While not necessarily peers, influencers are regarded as credible and trustworthy sources of information.

Consumer 52

Consumer Marketing Social Media Instagram 52

PR in High Definition

JUNE 25, 2020

I’ve missed sharing problems and giving and receiving those tidbits of information that will help shape my own opinions and perhaps help me make some good decisions throughout the day. How businesses have responded to this recent crisis will be remembered for a very long time. So, did you delight or dismay your customers?

Reputation 48

Reputation Employee Leadership Product Launch 48

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. Year of employer branding.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

SEPTEMBER 22, 2015

I chose to interview members of Ferpi , because I consider belonging to the largest Italian association of PR professionals a signal of a deeper awareness of the impact of our craft and vocation, in addition to the educational opportunities and current affairs information it offers. All work in high-profile companies or sectors.

Interviews 40

Interviews Enterprise Corporate Internal 40

Beyond PR

AUGUST 4, 2016

Update your contact information and periodically check links in your profiles. Don’t miss a chance to engage with someone because your profile information is wrong or a link is broken. Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Never link brand accounts!

Social Media 40

Social Media Pinterest Media Marketing 40