Beyond PR

NOVEMBER 9, 2016

There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. How will your content support the product launch?

Product Launch 85

Product Launch How To Leadership Analytics 85

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Agility PR Solutions

NOVEMBER 11, 2019

B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from product information management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot.

Product Launch 77

Product Launch B2B Consumer Company 77

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Occasionally a corporate spokesperson inadvertently offers inaccurate information. Realistically, however, a spokesperson matrix may be needed.

Interviews 309

Interviews Product Launch Radio Media Training 309

Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. Press releases go into more depth than an alert and are usually written in an “inverted-pyramid” format, – the most important information is at the top, with details and quotes following. . Newsworthiness .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

MAY 28, 2020

A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

PR for Anyone

MARCH 24, 2020

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. For more information, go to www.3StepstoPRSuccess.com Permalink

Publicity 331

Publicity Television Local Pitching 331

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

Remote PR Jobs

SEPTEMBER 27, 2024

Q&A Sessions: Host live social media sessions or webinars to provide more information about your announcement. Interviews and Features: Arrange interviews with key media outlets to provide more in-depth information on the content of your press release. However, the work doesn't end once the press release is distributed.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. This level of organization ensures that team members have easy access to all relevant information, reducing the risks of miscommunication and missed opportunities.

Tools 354

Tools International Internal Resources 354

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. That means journalists – like all of us – don’t want to be spammed by information that isn’t of use in their day-to-day work.

Media 210

Media Automotive Resources Product Launch 210

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? In the PR world, press releases are our bread and butter.

SEO 279

SEO Print Financial Product Launch 279

Cision

JUNE 29, 2016

But sorting through all that information is an impossible task for your brand to do on its own. Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce.

Brand 174

Brand Branding Product Launch Strategy 174

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. While nerves might sometimes get in the way, social skills are one of the easiest to improve upon!

Communications 245

Communications Creativity Product Launch Writing 245

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

Polaris

DECEMBER 10, 2014

When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. “We No matter how useful you feel the information would be to the recipient based on your prior interaction, you don’t have permission to send it. We don’t believe in email newsletters,” he told me.

Blogging 183

Blogging Comparison eBook Case Study 183

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. There are many PESTLE analysis templates available online.

Analysis 195

Analysis Corporate Reputation How To 195

PRSay

OCTOBER 15, 2020

Striking the right tone in your messaging is as important as presenting consistent, factual and concise information. And it all starts to look and feel like information overload. Think like an employee, customer or parent, and give them the information they need to know. Provide concise, digestible information.

Product Launch 167

Product Launch Radio Employee Consumer 167

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. That way we have more time to spend on strategy and implementation.

Ethics 115

Ethics Product Launch Data Trends 115

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

PRSay

AUGUST 5, 2020

Does the client’s product or service provide something that people need during this turbulent time? Would the PR campaign meet the test of informing rather than selling, or would it come across as exploitative and insensitive? Its value must be obvious and easily accepted, not forced. Think about the outcome. Be honest and realistic.

Product Launch 197

Product Launch Pitching Meeting Conference 197

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An embargoed announcement means the information is shared with a handful of media in advance, but specifying that the news can only be published on a specific date at a certain time. Upon receiving the offer, reporters will inform the PR person if they can honor the embargo time and date, or they may opt to pass the story.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. Would the New York Times care about an exclusive for a feature update from an AI-powered supply chain platform?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MARCH 28, 2019

The second way analysts affect a category or industry is more informal. Analyst meetings are an excellent opportunity for a software company to gather valuable feedback on company positioning, products and features, pricing, and more. They appreciate an informed perspective from the front lines on the space and competitive landscape.

Meeting 168

Meeting B2B Technology Resources 168

Waxing UnLyrical

OCTOBER 12, 2016

I first had to provide something of value in exchange for information. How To: Measure Success For a Product Launch. In my condensed timeline, focusing on my email list became critical to help me amass an audience in which to build community and eventually sell to. Side note: do you know how damn important an email list is?

Product Launch 40

Product Launch Measurement How To Course 40

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

Beyond PR

SEPTEMBER 21, 2016

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show. It’s a win–win situation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Rock the Status Quo

AUGUST 15, 2014

” “Whether or not anyone was receiving phishing emails that purported to have information about Robin Williams’ death, the way this pitch was framed really seemed to come out of left field. And trying to capitalize on the huge news for a topic that was not on-point left a bad taste in everyone’s mouth.”

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time. Consider the calendar when planning an announcement or new product launch to avoid conflicts or times when editorial or broadcast staffs are reduced.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157