Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buchanan PR

APRIL 1, 2024

The result from the traditional search should look familiar: A sponsored (paid) web page result followed by the organic (non-paid) results. Note the same resulting web links appear as they do in the traditional search engine. Figure 5: The web page from the embedded link. What a prime position! Why that page? EEAT in action!

Engineering 85

Engineering Google SEO Guidelines 85

Melissa Agnes

APRIL 10, 2014

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. In the good old days before web 2.0, when a crisis happened it was common practice for an organization to withhold information, particularly if the information was incomplete or involved an organization’s Intellectual Property (e.g.

Social Media 248

Social Media Crisis Crisis Communications Media 248

PRSay

APRIL 18, 2016

The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. In the present business model, publishers are paid by advertisers. Tchividjian writes weekly ethics blog. .

Ethics 60

Ethics Web Advertising Advertising 60

Cision

JUNE 13, 2015

On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as possible. Avoid amplifying the issue by preparing in advance and having team members assigned to each communication platform, including Twitter and Facebook. 1. Use a Human Touch. Create a Hashtag.

Twitter 120

Twitter Crisis Web System 120

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. There’s a simple reason for this: everything is connected.

Agency 62

Agency Communications Crisis Communications Crisis 62

Sword and the Script

OCTOBER 25, 2022

Those who said communications work has “changed very significantly,” wrote: 1. More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Those who said communications work has “changed significantly,” wrote: 17. Actual and perceived crisis 24/7. “A Remote work.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career.

Reddit 174

Reddit Software B2B Technology 174

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. And, those who decided to switch it up, adapt to the new circumstances and take some calculated risks.

Social Media 198

Social Media Brand Branding Employee 198

Communications Conversations

APRIL 3, 2020

The last three weeks have been the longest crisis comms drill of our entire lives. Comms teams have been on full-tilt since early March communicating with employees and stakeholders seemingly non-stop. you’re extremely complicated web or intranet)–especially important during a crisis. And the one after that.

Tools 78

Tools Airlines LinkedIn Crisis 78

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

PRSay

JUNE 28, 2021

I knew potential clients were unlikely to expand their in-house communications and marketing teams during a pandemic. And as the COVID-19 crisis worsened, the organizations that I planned to pursue as clients saw their communications needs increase. Don’t spend too much time or money on your website. Be stingy with expenses.

LinkedIn 149

LinkedIn Crisis Agency Crisis Communications 149

Sword and the Script

MARCH 21, 2023

The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. They lost confidence. They didn’t trust the bank.

Banking 81

Banking Financial B2B Web 81

Stephen Waddington

NOVEMBER 5, 2020

It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. Within three or four queries using Google, Google Trends, and AnswerThePublic you’ve got the basis of a communication strategy, content plan and tone of voice. This is based on interrogating data from social networks.

Google 124

Google Reddit Comparison Trends 124

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Crisis Management Effectiveness : Impact of PR efforts in crises. In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you.

Trends 105

Trends YouTube Video Social Media 105

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

DECEMBER 21, 2023

PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card.

Media 52

Media Wikipedia Product Launch Journalism 52

Shift Communications

SEPTEMBER 26, 2014

Communication with those who could potentially turn into your best advocates will go a long way. Clean up your web presence. The post Fix (or Establish) Your Brand Reputation appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Being on social media is a must for most brands today.

Reputation 137

Reputation Brand Branding Customer Service 137

Shift Communications

AUGUST 28, 2017

More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Until now, our ability to keep a finger on the pulse of the news has been good enough.

Analytics 96

Analytics Software Technology Data 96

Critical Mention

JUNE 6, 2018

Traditional PR, press coverage and social media creates an ecosystem of news, especially in a time of crisis. As Ketchum’s Chairman Rob Flaherty said in a web summit this past year “The most important currency is sharing. This is especially important in crisis communications. Fortunately, there’s a solution.

Travel 83

Travel Social Media Crisis Trends 83

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Your team could provide data on this to machine learning-driven generative web design and content development platforms. Expressing these aspects in ways that feel genuine to customers often relies on subtle signals.

Technology 76

Technology Training Data Consumer 76

Axia PR

AUGUST 2, 2023

Companies aren’t immune to negative web content published about them. Common places you may see negative posts about an organization are sites like RipOffReport and GlassDoor, but companies should also know those aren’t the only places that can host unflattering content.

Web 62

Web Reputation Company Crisis Communications 62

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%).

Survey 129

Survey Communications Measurement Internal 129

Burrelles Fresh Ideas

JANUARY 9, 2024

This is especially helpful in times of crisis or turmoil. We made various updates to the user interface (UI) styles and layout, including both monitoring mentions and media contact profiles, to conform to Web Content Accessibility Guidelines (WCAG). To that end, the entire platform underwent a style makeover last summer.

Pitching 94

Pitching Print Measurement Report 94

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. There has also been a massive change in the influence of web-based outlets.

Brand 105

Brand Branding Reputation Corporate 105

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. What does crisis PR require in such a situation? If not - wide world, many opportunities.

Social Media 52

Social Media Media Writing Web 52

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. I didn’t want to box myself in to just one area of communications when I launched my company.

Media Relations 97

Media Relations Media Social Media Internal 97

Solo PR Pro

JANUARY 17, 2023

I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I knew there was an opportunity to work with medium to large businesses and community development organizations who may not want to hire a full agency team.

Agency 108

Agency Travel Groups Community 108

Waxing UnLyrical

APRIL 18, 2011

So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Crisis communication is not their role. A few minutes ago the President emailed the following to campus: “The University of Regina’s web server is currently unavailable due to technical difficulties. Ironic, I know.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

MaccaPR

NOVEMBER 4, 2014

Photos of NFL players wearing the forbidden Beats by Dre headphones , with the offending logos mischievously covered with tape, swept the Web. We often tell our clients – build robust social media channels now, before a crisis makes you wish you’d started engaging with fans on social media earlier. #6 Source: The Huffington Post ).

YouTube 118

YouTube Brand Branding Crisis 118