Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially helpful in times of crisis or turmoil. And this year was no exception.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Shift Communications

AUGUST 28, 2017

More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Until now, our ability to keep a finger on the pulse of the news has been good enough.

Analytics 96

Analytics Software Technology Data 96

Critical Mention

JUNE 6, 2018

Traditional PR, press coverage and social media creates an ecosystem of news, especially in a time of crisis. As Ketchum’s Chairman Rob Flaherty said in a web summit this past year “The most important currency is sharing. This is especially important in crisis communications. Fortunately, there’s a solution.

Travel 83

Travel Social Media Crisis Trends 83

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

APRIL 18, 2011

The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Ironic, I know.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. 1) Web alerts and client mentions. Sizing up or prioritizing responses in crisis communications. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web.

SEO 65

SEO Tools Engineering Web 65

Critical Mention

MARCH 12, 2018

Failing to measure your results. If you want to be able to show how your efforts added value to your client or employer, you need to measure what you’re doing. How much traffic did those hits drive to your web site? There are many ways to measure, depending on what you want to find out. I’ll tell you.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. Why did you write Open Community ? with Shonali Burke; long term care communities with Brian Geyser, building community around [.]

Community 82

Community Publicity Web Social Media 82

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. What does crisis PR require in such a situation? literally like first graders.

Social Media 52

Social Media Media Writing Web 52

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Today, there is no standard set of metrics that all of the PR industry uses to measure campaign success.

Data 92

Data Measurement Technology Tools 92

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. There has also been a massive change in the influence of web-based outlets. Also, Amazon but my husband may be reading this.).

Brand 107

Brand Branding Reputation Corporate 107

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you. of respondents saying that quantifiable data will help yield better results.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 4, 2021

The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before.

Reputation 62

Reputation Company Engineering Banking 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. She will be measurable.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

JANUARY 6, 2015

Is it website or Web site? From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stephen Waddington

NOVEMBER 5, 2020

It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. There’s been a shift in public relations over the past decade to recruit data and analytic skills to support planning and measurement teams reflecting a shift to a data led approach. It gives rise to a significant bias.

Google 124

Google Reddit Comparison Trends 124

PRSay

APRIL 18, 2016

The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. In the present business model, publishers are paid by advertisers. Tchividjian writes weekly ethics blog. .

Ethics 60

Ethics Web Advertising Advertising 60

MaccaPR

NOVEMBER 4, 2014

Photos of NFL players wearing the forbidden Beats by Dre headphones , with the offending logos mischievously covered with tape, swept the Web. We often tell our clients – build robust social media channels now, before a crisis makes you wish you’d started engaging with fans on social media earlier. #6 Source: The Huffington Post ).

YouTube 118

YouTube Brand Branding Crisis 118