Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I did data communications for our local, state and national reporting. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020.

Ethics 80

Ethics Data Crisis Apparel 80

Newsfile

FEBRUARY 28, 2024

What is Influencer Marketing? Influencer marketing involves collaborating with individuals (influencers) who have a significant following on social media or other platforms. What are the Basics of Crisis Communication Planning? Effective crisis communication ensures transparency, empathy, and timely responses.

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. As with most game-changing technologies, there is a lot of discussion about it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. As with most game-changing technologies, there is a lot of discussion about it.

Company 78

Company Technology Privacy Guidelines 78

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Image credits: Unsplash and Marketing Charts. and 40% in the U.K.

Brand 109

Brand Branding Survey Customer Service 109

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). This fall, I will be doing an independent study focused on influencer marketing and campaign execution with one of my former #FrebergAlum students, Candice Champlin.

Marketing 51

Marketing Ethics Study Case Study 51

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Machine learning and psychology are both increasingly recognized as useful components of marketing and PR campaigns. Understanding this enables you to respond more efficiently with relevant communications.

Technology 76

Technology Training Data Consumer 76

Burrelles Fresh Ideas

JANUARY 2, 2024

Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices.

SEO 84

SEO Mobile Engineering Ethics 84

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage.

Survey 130

Survey Communications Measurement Internal 130

PRSay

SEPTEMBER 22, 2016

Ethical dilemmas are rarely straightforward, especially in internal communications. Modeling from Sisela Bok’s three-step ethical decision-making process, we need to weigh out: What we know and what we don’t know. And, if you’re a really good friend, you’ll show up on moving day and help. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

PRSay

FEBRUARY 16, 2021

Consider what your followed advice would do to the market or to society at large. We move so quickly, and electronic communication has become so ubiquitous, that we often don’t slow down long enough to consider what our advice or commentary might look like if taken out of context or viewed by someone hostile to us or our client.

Communications 158

Communications Ethics Leadership Reputation 158

Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through?

Crisis 82

Crisis Community Ethics Groups 82

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 93

Agency Trends Marketing Survey 93

Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. And I still adhere to the principles that he espoused, which were principles of PRSA, but they were also his personal values and how he viewed ethics. The importance of expertise and common sense.

How To 52

How To Ethics Technology Course 52

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. However, having a wide array of PR study offers more options in the competitive job market for new graduates. Many PR students minor in related fields like marketing or advertising.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. The ethics of how we are covering Kanye West. Why we need to update disclosure rules.

Ethics 50

Ethics Interviews Advertising Advertising 50

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Embedded IoT systems will likely become as ubiquitous as workplace email and instant messaging and like them, will create a long trail of data, creating a whole new set of ethical and legal responsibilities. Prepared for a brand crisis? Want to make standout content?

Trends 120

Trends Mobile Web System 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

How To 40

How To Ethics Education Creativity 40

Karen Freberg

OCTOBER 17, 2021

That’s why I love some of the social psychology theories (TPB and ELM) is because marketing, PR and others can use them and they make sense? However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. Reach out to a marketing colleague.

Study 111

Study Journalism Interviews Conference 111

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

PRSay

MAY 6, 2016

Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Shift Communications

APRIL 22, 2015

If the agency and the client are on two different pages on how to engage with the media or how to handle crisis communications, the agency needs to beware. In those cases, the writing is on the wall that this isn’t a long-term match, especially if the client proposes something that would violate our ethics. Financial reasons.

Financial 60

Financial Agency Internal International 60

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. That has evolved into a broader course, PR and Marketing for the IECs.

Education 107

Education Course Nonprofit Resources 107

Deirdre Breakenridge

OCTOBER 20, 2015

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Cision

JUNE 29, 2015

Having a likeable brand can help you avoid crisis. Want more crisis communication tips? “It is the unspoken ethic of all magicians to not reveal their secrets.” Let them do PR and marketing for you. Barker writes that the most important aspect of demonstrating compassion is “doing.”

Study 120

Study Writing Facebook Groups 120

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. He agrees, “PR now has the opportunity to do something about this.”.

Leadership 111

Leadership Publicity Government Journalism 111

Maxim Behar

DECEMBER 20, 2022

And so, for somebody from a Bulgarian firm, a market that is not among the recognized leaders around the world, to take such an impressive leadership role in our industry, it is, I think, truly remarkable. You set an example for everyone in this market and your achievement is really nothing but inspiring. Ethics Chair, ICCO.

Energy 52

Energy Groups Internal International 52

PR Conversations

AUGUST 11, 2015

ethics and law. crisis communication. communication models and theories. Professor Anne Gregory is Professor of Corporate Communications, Strategy, Marketing and Economics at the University of Huddersfield, England. Jean Valin is Principal of Valin Strategic Communications in Ottawa, Canada.

Publicity 40

Publicity Crisis Communications Ethics Technology 40

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Be ready to adjust strategies based on industry trends, market changes, and emerging technologies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105

Trends YouTube Video Social Media 105

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135