Wadds Inc.

FEBRUARY 28, 2024

Marketing can no longer ignore its impact on the environment. This is the stark message from leading marketing professionals and authors Michelle Carvill and Gemma Butler. Can Marketing Save the Planet? Carvill and Butler are leaders in the field of sustainability marketing.

Marketing 52

Marketing Ethics Internal International 52

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. The blurring of paid and owned media.

Ethics 52

Ethics Real Estate Agency Company 52

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. However, this technological shift does not come without ethical considerations and challenges.

Analytics 78

Analytics Data Ethics Privacy 78

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. I learned the ethics challenge very early on in my career. How augmented intelligence can help enhance our profession.

Ethics 52

Ethics Publicity Data Agency 52

Burrelles Fresh Ideas

JANUARY 16, 2024

Influencer marketing and authenticity Influencer marketing has become an increasingly popular tool in which brands connect with consumers authentically. Authenticity is critical in crisis management Authenticity becomes particularly crucial in times of crisis. During a crisis, being honest and transparent is paramount.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Sword and the Script

AUGUST 17, 2021

FleishmanHillard Executive Creative Director Dan Margulis had a rather perceptive quote on the findings: “Creativity has always been the way out of crisis…Crisis forced us to act but also freed us to evolve. Six in 10 comms pros face ethical challenges. We didn’t get here through convention.

Creativity 95

Creativity Study Ethics Publicity 95

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. globalsultana (@globalsultana) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Wadds Inc.

JANUARY 18, 2023

The consultancy suggests that business is the only institution seen as competent and ethical. It’s a marketing and thought leadership exercise for the consultancy, of course, but it also has an impact in raising the profile of public relations among the business community. This is the headline from the 2023 Edelman Trust Barometer.

Ethics 98

Ethics Exercises Leadership Travel 98

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. While many of us implore our clients to prepare in advance for crisis scenarios, how many of us do the same for our own businesses? There are many ways one can, and should , crisis proof your solo business.

Crisis 66

Crisis Insurance Insurance Banking 66

Presspage

JUNE 16, 2023

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. These tools can process large volumes of data and provide comprehensive insights into financial performance, market trends, and competitor analysis.

Financial 78

Financial System Ethics Data 78

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 80

Ethics Data Crisis Apparel 80

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Wadds Inc.

JANUARY 22, 2023

Almost every aspect of management has a requirement for public relations, managers have no preparation for working in the public sphere or managing relationships, and public relations is typically viewed as a promotional activity and a function of marketing or media relations management.

Publicity 122

Publicity Case Study Study Ethics 122

Stephen Waddington

JANUARY 30, 2020

The obsession with trust reflects a trend we call the crisis of the elites. Unlike a crisis in trust, it is fair to say that elites do feel under more scrutiny than ever,” said Ben Page, CEO, Ipsos MORI. “We It is among eight markets where distrust has reached a high. Ethics and competence are the building blocks of trust.

Ethics 84

Ethics Government Survey Technology 84

Prohibition

OCTOBER 23, 2023

In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex terrain, offering invaluable insights on surviving economic challenges and exploring the ethical implications of AI in PR.

Ethics 62

Ethics Communications Pitching Retail 62

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). This fall, I will be doing an independent study focused on influencer marketing and campaign execution with one of my former #FrebergAlum students, Candice Champlin.

Marketing 51

Marketing Ethics Study Case Study 51

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Machine learning and psychology are both increasingly recognized as useful components of marketing and PR campaigns. This can be particularly useful for conversational marketing chatbots in your campaigns.

Technology 76

Technology Training Data Consumer 76

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. The crisis has widened the socio-economic gap in society. Recovery: organisational responses Organisations have responded to the crisis in one of four ways. It’s worked. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You?

Survey 78

Survey Communications Public Affairs Ethics 78

Burrelles Fresh Ideas

JANUARY 2, 2024

Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices.

SEO 84

SEO Mobile Engineering Ethics 84

PR in High Definition

SEPTEMBER 28, 2023

Last year, Patagonia’s founder Yvon Chouinard announced the radical move to give the company away to a trust, with all future profits going towards climate crisis initiatives. In a time when many marketers are concerned with projects being accused of ‘greenwashing ’, Patagonia presents an alternative through transparent communication.

Policies 62

Policies Ethics Consumer Reputation 62

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. As with most game-changing technologies, there is a lot of discussion about it.

Company 78

Company Technology Privacy Guidelines 78

PR in High Definition

DECEMBER 1, 2022

The 2022 United Nations Climate Change Conference, COP27, took place in Sharm el-Sheikh, Egypt, this past month, where global leaders gathered to discuss solutions to the ongoing threats associated with the climate crisis. The role of artificial intelligence in green tech.

Energy 62

Energy Engineering Technology Government 62

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Image credits: Unsplash and Marketing Charts. and 40% in the U.K.

Brand 108

Brand Branding Survey Customer Service 108

PR in High Definition

APRIL 26, 2021

From the outset, Deliveroo should have been a runaway success on London’s stock market, given its healthy growth and backing from tech giants like Amazon. All of which relate to business growth and appeal to the market, and all of which Deliveroo seemed to tick off from the outset. And a huge part of that shift involves reputation.

Reputation 62

Reputation Ethics Employee Travel 62

Shift Communications

MAY 16, 2023

Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And many AI companies are contending with how to market themselves and deal with the fascination of artificial intelligence’s impact on business. As with most game-changing technologies, there is a lot of discussion about it.

Company 78

Company Technology Privacy Guidelines 78

Newsfile

FEBRUARY 28, 2024

What is Influencer Marketing? Influencer marketing involves collaborating with individuals (influencers) who have a significant following on social media or other platforms. What are the Basics of Crisis Communication Planning? Effective crisis communication ensures transparency, empathy, and timely responses.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. By highlighting the ethical, health, and environmental benefits of their products, brands can differentiate themselves from competitors.

Brand 62

Brand Branding Ethics Storytelling 62

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. In a corporate context, this refers to sustainable business strategies for long-term stakeholder value.

Publicity 79

Publicity Meeting Policies Employee 79

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 144

Publicity Privacy Crisis Communications Ethics 144

Sword and the Script

JANUARY 18, 2020

While I don’t agree entirely with the fatalist premise in the narrative, it will give anyone working in PR, marketing or media a lot to think about. For example, at what point does data and targeting cease to become marketing or PR and cross the line into manipulation? 1) The risks of disinformation in business. Talk to Us !

Film 86

Film Ethics Employee Data 86

Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through?

Crisis 82

Crisis Community Ethics Groups 82

PRSay

FEBRUARY 16, 2021

Consider what your followed advice would do to the market or to society at large. Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally.

Communications 157

Communications Ethics Leadership Reputation 157

Melissa Agnes

JULY 12, 2016

This is a question that is often overlooked, though in my experience tends to find itself on many organizations’ top 10 list of high-risk crisis scenarios that management worries about. Just ask CBC post the Jian Ghomeshi scandal , or more recently, Whole Foods Market. Adding personal misconduct to your crisis preparedness.

Crisis Management 0

Crisis Management Crisis Employee Ethics 0

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. To prepare for the changes, we held a session on GDPR and what it meant for marketing data, to ensure industry experts were up to speed and in the know.

YouTube 48

YouTube Ethics Crisis Industry 48