wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Burrelles Fresh Ideas

JANUARY 23, 2024

This is because, when trained well, the technology is adept at quickly spotting patterns in data, which is useful for interpreting current market research and how consumer needs and preferences change over time. Your team could provide data on this to machine learning-driven generative web design and content development platforms.

Technology 76

Technology Training Data Consumer 76

PRSay

FEBRUARY 11, 2019

Penn brings together links and tweets from a variety of web influencers. Brain Pickings — A digest of the week’s most interesting and inspiring articles across art, science, philosophy and creativity. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.

Communications 109

Communications Storytelling Analytics Web 109

Sword and the Script

JANUARY 25, 2020

Stories are one of two primary methods of persuasion: “The first is by using conventional rhetoric, which is what most executives are trained in. It takes rationality but little creativity to design an argument using conventional rhetoric.”. Persuading with a story is hard [work]. Any intelligent person can sit down and make lists.

Storytelling 118

Storytelling Examples B2B Chemicals 118

Cision

APRIL 24, 2015

All of a sudden, the tools to do so were at our disposal, as we moved from a static HTML/Coldfusion environment to a Drupal CMS where all levels of staff could be trained and granted access to easily create content. A: They register to attend our introductory training. Q: How do library staff members become NYPL bloggers?

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery. Most leaders can benefit from at least a quick professional media training session to polish the rough edges and instill confidence. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

The Proactive Report

DECEMBER 16, 2014

The more content there is on the web, the more difficult it is to find what you’re looking for. Sharpen up your writing skills and creativity. If you are not up to speed get some digital PR training. PR pros are not all convinced that SEO is a skill they need to master. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Solo PR Pro

JANUARY 17, 2023

Emily Myers Duke, Pretty Creative PR. Agencies are great for training and learning essential PR skills, but they can also be a grind. I also knew other creative freelancers that I still team up with for their specialties: photography, videography, web design, graphic design, etc. Brandon Lee, Sequence Strategies.

Agency 108

Agency Travel Groups Community 108

PRSay

SEPTEMBER 10, 2019

All video isn’t created equal, and different brands, platforms and topics require different creative pushes. This resource has been crucial for MediaSource projects like the Opioid Technology Challenge , which garnered record-breaking web traffic and hundreds of entries in a short period. Connect with Lisa on Twitter: @LisaArledge.

Storytelling 137

Storytelling Video Strategy Analytics 137

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. Get creative and get smart. These pieces all had a link to the website or the landing page.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Graham discussed how difficult it can be for modern leaders to effectively reach their employees, especially at a company as large as Amazon.

Tourism 150

Tourism Employee Web Travel 150

PRSay

FEBRUARY 4, 2019

For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com” So, she got creative and figured out a program that consistently delivered a high volume of TV placements.

Measurement 110

Measurement How To Strategy Pitching 110

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 hours, with a 50-question exam at the end.

Course 52

Course Marketing Analytics Google 52

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. In my company I started to hire more and more graphic designers, web developers, social media experts. To react quickly, you need to be perfectly prepared and go through often crisis management trainings.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. We lack training or knowledge about Agile approaches (23.5%).” What they do not note – and I think is essential to understand – is that all of these departments are conservative by training and focused on risk avoidance. The top barrier? “We

Marketing 60

Marketing B2B Content Marketing Training 60

PR 20/20

JULY 21, 2016

Update and manipulate web pages, and take care of quick fixes that may have at one time required developer help. Free yourself from the restraints of developer schedules and content management system (CMS) WYSIWIG editors to manipulate, test and evolve web pages. They include: HTML : The structure and framework for all web pages.

How To 0

How To Web Resources Training 0

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. He previously worked as a creative producer for PR Newswire’s MultiVu.

Video 73

Video Marketing YouTube Comparison 73

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Instead, you need a team with the training, experience and empowerment to respond with compassion and humanity to a savvy consumer that isn’t afraid to share their opinion. Because your customers and prospective customers get a vote.

Advertising 60

Advertising Advertising Social Media Twitter 60

Sword and the Script

MAY 9, 2017

The circus moves by train. That’s not a creative illustration, that’s the real! The movement, boosted by movies like Blackfish, brought reasonable questions about breeding animals in captivity – and training them purely for our entertainment. It struck me as both savvy and class act to broadcast the final performance on the web.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

The Resolution Blog

APRIL 9, 2019

As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. Our job is to train executives on the new way of doing things, and we have to get comfortable talking about how effective the coverage is. Then we have something more concrete.

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Seth Godin wrote and has famously been quoted, ‘Once you overload the user, you train them not to pay attention. The company rolled out three new chat channels to provided 24/7 support to customers.

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. 7. Train, simulate and prepare. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. Wouldn't you like to be in her kitchen?

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Kari Sharp , my web mistress extraordinaire. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then!

Training 40

Training Banking Software Web 40

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. But they push through it generally things go smoother when they stick to their training regimen. bring creative ideas and use data to execute? Talk to Us !

Blogging 106

Blogging Survey B2B Analysis 106

Waxing UnLyrical

MAY 2, 2016

You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. What does it take to be a “Social PR Virtuoso”?

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

JUNE 21, 2011

So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. This completely devalues the work, the time, and the training that goes into being a really good designer. This is the type of work that we’re talking about. The Downfalls of Crowdsourcing.

Web 68

Web Financial Meeting Print 68

Sword and the Script

OCTOBER 27, 2015

For a long time I blamed the sales team—their training, hiring, and (frankly) ability to interact with humans. Content marketing, with its focus on utility, has accelerated this slant, as Mr. Webster says, taking “what a good salesperson is supposed to say to a customer,” merely writing it down and publishing it on the web.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Of course, I am making some assumptions here. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. How can you create campaigns, blog posts, and more that resonate with your audience? Wouldn't you like to be in her kitchen?

Storytelling 40

Storytelling Banking Training Writing 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Could there be a future standard for article strength?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Wouldn't you like to be in her kitchen?

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Wouldn't you like to be in her kitchen?

Internal 40

Internal International Case Study Banking 40

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. In-house and agency staff alike do not feel they get enough training around digital. Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

JUNE 6, 2016

She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. What a Duck Can Do For “Social” Media Relations. Why: Can “old” and “new” media be successfully blended together, and can one help drive success for the other?

Case Study 40

Case Study Study Communications Banking 40