ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. Automation and other tech tools can make editing, posting, and tracking a breeze. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Brand Branding Storytelling 256

Stern + Associates

AUGUST 13, 2024

As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia. Midjourney : This AI can generate complex art and design elements, saving countless hours in the creative process.

Tools 92

Tools Marketing Creativity Analysis 92

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. In the face of evolving challenges in adtech marketing, PR has become a valuable tool for driving visibility and trust, and ultimately for securing a competitive advantage.

Publicity 203

Publicity Marketing Advertising Advertising 203

Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction.

Video 144

Video Storytelling Interviews Creativity 144

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Onclusive offers a proprietary media monitoring solution. Corporate Communications. Comment below to add onto our list.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. AI has been positioned for years as a tool for automating repetitive tasks. Here, Dorothy Crenshaw lays out what ChatGPT is and how it differs from earlier AI tools, complete with a demonstration.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Yet we don’t give strategic PR enough credit when it’s considered as a vague awareness-generating tool that “conditions” the market. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Does good PR create more prospects at the top of the marketing funnel?

Storytelling 233

Storytelling Software Education LinkedIn 233

Cision

AUGUST 17, 2017

Many PR pros still build media lists manually, and most lack the tools they need to properly analyze the performance of their campaigns. PR will always be a creative discipline. But creative storytelling powered by data-driven insights will enable your communications programs to reach their full potential.

Big Data 166

Big Data Data Communications Creativity 166

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Creativity 80

Creativity Communications Brand Branding 80

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 145

Storytelling Video Groups Conference 145

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Yet the “new” digital PR has gradually had an impact on the skills, tools, and challenges of our profession. Mastering new tools. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. Here’s how we can make the most of it.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. Q6: What tools do you recommend for PR pros to help them to sharpen their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Social Media Tools Trends 170

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Realize you have to be smart and creative, and work hard to earn their attention. It takes research and effort to stay up-to-date, with the competition and other marketing tools and strategies.

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Find creative ways to make the standard announcement. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you?

Pitching 153

Pitching Media Conference Storytelling 153

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” On the positive side, AI can be a helpful tool in terms of generating ideas and headlines.

Writing 189

Writing Communications Marketing B2B 189

PRSay

FEBRUARY 8, 2018

Find more articles on writing and storytelling in the February issue of Strategies & Tactics. This excerpt is from an actual marketing agency brochure, name deleted to protect the guilty individual.). In the process, they undermine your goals make you less trustworthy as a writer.

Writing 150

Writing Storytelling Data Analysis 150

Cision

JANUARY 5, 2016

Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Through storytelling, you inform your audience about your brand. Use social listening tools to find out what your audience is interested in. The answer is brand journalism.

Journalism 120

Journalism Brand Branding Storytelling 120

B2B PR Sense

JANUARY 5, 2018

Our Ultimate List of the Best PR Tools for 2018. PR instead uses creativity and analytics to tell a story that resonates with your audience. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. Based on the introduction screen, it looks like the Windows Snipping Tool on steroids. - SlideShare : Offers the ability to upload and share PowerPoint presentations, Word docs and PDFs.

Tools 60

Tools B2B Software Storytelling 60

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. You can listen to the full discussion on PR trends here.

Creativity 150

Creativity Trends Technology Agency 150

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Storytelling is the underlining theme for social media pros. Creative Eye/Design/Photography/Video. Use data to hypothesize.

Social Media 174

Social Media Media Analytics Data 174

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say?

Mobile 153

Mobile SEO Web Training 153

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 186

Marketing Content Marketing Data Social Media 186

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

Contently - Strategy

NOVEMBER 19, 2020

Descriptor, Mhmm, and other production tools will help us up our “simulive” game. They hosted the event through BigMarker , a new entry into the webinar world, which is easily the smoothest tool I’ve used. This innovation is less technological and more creative. It works for podcasts too. LinkedIn Events.

Trends 142

Trends LinkedIn Video B2B 142

Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. Finding the right tools for the project Of course, ERPs are not one-size-fits-all. Which tools are leading to the most conversions?

Tools 75

Tools System How To Software 75

Waxing UnLyrical

AUGUST 11, 2014

Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. Content Curation: 3 New Tools To Discover & Share Content. Laura Click offers some great tools to help you find “hidden gem” articles that are the internet’s well kept secret.

Storytelling 94

Storytelling Privacy Resources Web 94

Cision

JULY 25, 2015

Remember, Instagram is all about storytelling. You can easily lose more followers than you gain depending on how you utilize this tool to boost your posts’ visibility. Images: Kumweni , Pete (Creative Commons). Motivate With Messages. You have to include a description to give your picture background.

Instagram 120

Instagram Storytelling Examples Creativity 120