Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates.

Survey 100

Survey Trends Marketing Creativity 100

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic. More importantly, SEO and PR build strong brand associations and drive market authority, helping reach customers at every point in the sales journey.

SEO 178

SEO Storytelling Product Launch Measurement 178

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Analytics is now at 62% and SEO at 41%. The Challenge.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Analytics is now at 62% and SEO at 41%. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Analytics is now at 62% and SEO at 41%. The Challenge.

Industry 100

Industry Measurement SEO Corporate 100

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 152

Software How To SEO System 152

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Konnect Agency

JUNE 24, 2020

Through modern SEO tactics like content creation, link building or social media marketing, you can stay on top of competition and attract more customers to your business. For this, we turned to the creative digital wizards at Operatic Agency. Separates you from your competitors. Having a website is important to beat competition.

SEO 98

SEO Agency Case Study Engineering 98

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Build a program that does something real, and then build publicity around it.

Video 160

Video Banking Data Software 160

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. SEO Overview. As shown above in the Social Media Dashboard and SEO Overview reports, it can even pull in data from multiple sources to the same dashboard. So Much Data.

Report 81

Report Data SEO Analytics 81

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value. Step 6: Study the Youtuber and Build a Relationship. They help you improve your SEO and gain organic traffic. Step 10: Leave Room For Creativity.

YouTube 116

YouTube Brand Branding Video 116

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. Can PR ever deliver SEO?

Tools 136

Tools Publicity SEO Measurement 136

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Anna White Lovely. Anna truly has seen it all.

Marketing 60

Marketing Leadership Creativity Internal 60

Contently - Strategy

NOVEMBER 12, 2019

In college, I majored in mass communication with a media studies concentration. The Beginner’s Guide to SEO | Moz. That’s where SEO (search engine optimization) comes in. Moz, arguably the top SEO expert out there, created this guide that covers almost everything you need to know about search engine optimization.

Content Marketing 86

Content Marketing Marketing SEO Video 86

Cision

JUNE 2, 2015

Track cited studies and notable advanced content that is linked to. She produces data-driven digital marketing strategies for brands looking to improve their organic search results, create engaging content for the target audience and enhance the overall user experience through both content and SEO opportunities.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. SEO Overview. As shown above in the Social Media Dashboard and SEO Overview reports, it can even pull in data from multiple sources to the same dashboard. So Much Data.

Report 52

Report Data SEO Analytics 52

Sword and the Script

OCTOBER 8, 2016

A new study on email by Adobe found email remains a preferred communications channel between marketers and customers. To the contrary, the time spent checking email increased 17% among white collar workers, compared with last year, according to the study. Has your PR firm stopped bringing creative ideas to the table?

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. If you enjoyed this post, you might also like: 33 Statistics Summarizing the Year in PR, Content Marketing, Social Media and SEO . Can your agency bring big ideas and execute?

eBook 72

eBook Exercises Employee SEO 72

Cision

NOVEMBER 12, 2015

Study your competitors to understand how they leverage their videos. By posting your videos to your business’s website, you can reap the SEO value of those videos. Images: jsawkins , Thomas Leth-Olsen , Bob ( Creative Commons ). Alternatively, you could make a PowerPoint video with basic narration. Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. MozCon is geared for SEOs (i.e. practitioners of SEO), agencies, content marketers, marketers of all stripes and marketing executives. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

FEBRUARY 2, 2019

It’s one of the most comprehensive and up-to-date studies of the internet. ?? It’ll take place in London on 16 May and includes sessions on audio marketing, brand communications, Instagram creativity, SEO for PR, artificial intelligence and paid social media. There now 5.11 billion mobile phone users in the world and 4.39

Instagram 60

Instagram Policies Twitter Mobile 60

PR Fuel

FEBRUARY 1, 2021

A study published in 2019 suggests that people’s attention span is becoming shorter. You may have the creative freedom to be personal and bold in a brochure. Using an Inverted Pyramid Structure Is Good for SEO. Another plus for this writing style is its SEO benefits. What Is the Inverted Pyramid Writing Style?

Writing 52

Writing SEO Construction Newspapers 52

Stephen Waddington

JULY 19, 2022

That said – prior to course, I knew nothing at all about pitching and insights for example, and very little about SEO or joining governance boards. I need to figure out how CPD works and what to study next. It's early days but what difference has Socially Mobile made to your work and future career?

Mobile 142

Mobile Meeting Course LinkedIn 142

Sword and the Script

MARCH 11, 2017

Thirty-seven percent of publishers are not in in compliance according to David Kirkpatrick in a piece for Marketing Dive titled Study: Native ads remain non-compliant for 37% of publishers. Consequently, study after study demonstrates the vast majority of readers can’t distinguish between editorial and advertising in this format.

Tools 68

Tools Marketing Advertising Advertising 68

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Put another way, if you believe this study, that means more than 80% of release headlines are not optimized. Have any questions?

Google 109

Google SEO Engineering Measurement 109

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Stella Bayles brings you good stuff on new PR, sort of a UK-PR-SEO perspective on things. You want to learn.

Digg 104

Digg SEO System Reddit 104

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others. Broom, David M. Dozier, Larissa A.

Government 103

Government Education Print Ethics 103

ZudePR

MAY 20, 2015

The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).

eBook 60

eBook Tools How To Case Study 60

Buzzstream

DECEMBER 15, 2021

When we’re looking at a traditional creative campaign (like surveys or a piece of data analysis) as opposed to utilising expertise, there are some key questions to ask at the point you’re doing your ideation: Is this even possible? Are they reputable or questionable blogs or studies? Is the data accessible? Adding value.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

AUGUST 29, 2018

There’s no doubting that links are a staple of any SEO diet. Before investing heavily in creative campaigns or contentless link building tactics, you’ll want to know if an increase in organic revenue is likely or if the changes needed are closer to home (i.e. The key part of this question is you.

Comparison 113

Comparison Data Analytics Tools 113

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 40

Conference Marketing Analytics Case Study 40