Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. How They Improve SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

Sword and the Script

APRIL 11, 2020

We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. What sort of studies? Read more: SEO will be a primary focus for marketers during the downturn, says survey via Search Engine Land * * * >>> More than a proactive PR partner: an extension of your team.

Study 92

Study Marketing Survey SEO 92

The Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. SEO/SEM Marketing. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Human Resources leaders don’t think college prepares young people for work.

Study 100

Study Analytics Software Data 100

The Proactive Report

APRIL 17, 2015

According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites. SEO opportunities. SEO challenges. The importance of optimizing PR content for search engines was first spoken about 10 years ago.

SEO 100

SEO Engineering Resources Groups 100

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Remote PR Jobs

NOVEMBER 8, 2022

PR can also disseminate case studies that herald success stories from past customers or partners. Case studies magnify the positive impact of your product or service and can be a potent resource for building a strong brand reputation. Lastly, utilizing success stories in your PR campaigns can also be effective in driving home sales.

Case Study 230

Case Study Engineering SEO Reputation 230

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive.

SEO 227

SEO Agency Reputation Policies 227

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. In addition to 404 pages, assess whether or not your website has outdated pages or pages with minimal SEO value that you can “sculpt” links away from. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. That’s according to a study by the search tool vendor Ahrefs. It’s worth investing in a PR firm that plays well with SEO. Talk to Us!

SEO 60

SEO Google Engineering Social Media 60

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. Ask questions, study brands in your niche, and be persistent.

SEO 80

SEO Infographics Strategy Viral 80

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. So here I’m going to share how I’ve thought about newsjacking with a case study example to help communicate the story in full. Know the news.

SEO 71

SEO Film Reddit Video 71

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

Shift Communications

SEPTEMBER 15, 2015

This boils down to having a good SEO strategy. Moz recently published a Search Engine Ranking Correlation Study that showed topical relevance of links, social signals (shares, likes, +1’s) and URL structures play a large role in where your site ranks within search results. The post You’re the #1 SEO loser. Katie Lioy.

SEO 60

SEO Google Mobile Engineering 60

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. About the study. What are the new services?

Media Relations 98

Media Relations Report Industry SEO 98

Prohibition

MAY 18, 2023

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. Last year, Google conducted a study that showed 40% of Gen Z users opted for apps such as TikTok and Instagram to obtain info instead of using Google Maps or Search.

SEO 62

SEO Engineering Google Social Media 62

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.”. It attracts 3000 attendees, over 200 speakers, and over 500 brands annually.

Conference 304

Conference B2B Content Marketing Case Study 304

Contently - Strategy

FEBRUARY 14, 2023

And relevance is fundamental to SEO success. Writing for intent parallels writing for SEO. Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO? There’s more to optimization than SEO. It can take a few weeks or even a couple of months before you see the effects.

Google 123

Google Engineering SEO Writing 123

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies. Don’t forget, video boosts SEO as well. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

PR in High Definition

FEBRUARY 3, 2016

I’m an account manager talking to a client about a case study for an educational institution using new HR software. The post Organic social targeting for PR SEO practitioners gets smarter appeared first on Firefly Communications. We’re talking about target media. You know what I don’t recommend? Talking to every […].

SEO 48

SEO Case Study Software Education 48

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Additionally, press releases can give your SEO efforts a huge boost. A Business Wire study reveals that B2B buyers that are most active in using social media to support the buying process have a budget 84% bigger than companies that don’t. Leverage Customer Testimonials and Case Studies.

Company 98

Company Communications Case Study Engineering 98

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. You may hear a lot of algorithm names thrown around by SEOs, like Panda, Possum, Penguin and Hummingbird.

SEO 40

SEO Content Marketing Strategy How To 40

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

A new study on the credibility of various information sources shows that it may be more relevant than ever. The study’s authors surveyed 1500 members of a consumer panel and conducted focus groups with 46 of them. What fared the worst in the study were the native ads shown to participants.

Media 186

Media Study Agency Consumer 186

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. If you’re a PR pro needing a refresher, check out our earlier post on what PR people should know about SEO. PR aids business development. Customers are the best salespeople.

SEO 125

SEO Case Study Conference Retail 125

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . But what are its drawbacks? Cons: Short lifespan. When the budget runs out, the impact wanes. Expensive process.

Advertising 334

Advertising Advertising B2B SEO 334

Buzzstream

JANUARY 25, 2021

For instance, a link on another website could improve your SEO, or where you pop up on a search engine. While it does get even more complicated (most SEO specialists agree that link building is one of the hardest parts of their job), the difficulty can be a major advantage: If you can master it, you’ll be way ahead of the competition.

Small Business 127

Small Business SEO Survey Study 127

ReimaginePR

SEPTEMBER 9, 2021

But content optimization for SEO is a continuously evolving procedure that can be a bit complex to grab. For example, Video SEO: Optimizing Your YouTube Video. Making changes or tweaking your video-making (and publishing) process a little also goes a long way towards YouTube SEO optimization. 4 Location For Local SEO.

YouTube 156

YouTube Video Corporate How To 156

Onclusive

JUNE 17, 2020

A recent study from Backlink.io It’s important to understand these SEO best practices when creating content, to give your material the best chances of being discovered in the first place. By looking at data, we can determine certain factors that are more helpful in ranking and optimizing for search in general.

Strategy 273

Strategy Media Television Content Marketing 273

Stern + Associates

JULY 21, 2023

It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results. It reveals audience social sentiments toward your brand Studies sugge st that online users are more likely to leave a negative review than a positive review on social media.

Digital PR 62

Digital PR SEO Engineering Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople.

Writing 310

Writing LinkedIn Social Media SEO 310

Critical Mention

JULY 31, 2019

Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies). Increased Search Engine Optimization (SEO). The point above about earned media coverage directly ties into SEO as well.

Marketing 68

Marketing SEO Guidelines eBook 68

Agility PR Solutions

APRIL 15, 2019

In fact, new research from brand/agency connection marketplace DesignRush.com reveals that the popularity of social media as a primary investment channel is slated to surpass SEO, paid search ads, and email marketing combined. The firm’s study […].

Social Media 97

Social Media Brand Branding SEO 97

Critical Mention

MAY 31, 2019

Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition. . He has a passion for content writing, social media and SEO. Identify relevant keywords that will not only reflect your brand voice and resonate with your audience.

SEO 102

SEO Film Advertising Advertising 102