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Brand Marketing Fun-damentals That Consumers Crave

PRSay

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Travel is up, and so is dining out. Fun doesn’t have to mean creative schtick. Fun is healthy.

Consumer 163
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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Anyone working in culture, entertainment, sports, and travel made cuts. Print and events have ceded to digital. January is always a time for hiring in the creative industries but there’s a renewed energy this week. The dispersion of education, healthcare, shopping and work are four immediate opportunities.

Agency 171
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Tis the Season for Client Gifts

Solo PR Pro

You can do this through local print shops and it is affordable and a wonderful gift. For the client who’s always on the go, create a travel-themed package with high-quality travel essentials. A lower cost alternative is to take a photo and have it turned into a piece of art.

Local 96
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Smart Measurement For Creative People

Waxing UnLyrical

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. 20 a person.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The exception may be local and hyper local print that connects directly with communities. This is a shift that was already underway as a result of Brexit. The latter is a huge opportunity.

Tourism 118
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations.

Media 97
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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 58