Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. We had phone call to discuss how to present our awards and the question was asked, if we live stream our awards ceremony, who can help? Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Be smart about it.

Study 140

Study Media Relations Media Measurement 140

Buzzstream

DECEMBER 15, 2021

. – and have a piece that’s able to create the most buzz or real waves online, regardless of how big or small the campaign is, it is absolutely vital that the methodology you’ve used to research and present your campaign is as solid as a rock. More on that in the next section. Source: [link]. Here’s a great example. Bottom Line.

Digital PR 83

Digital PR Data Survey Construction 83

PeakMetrics Insights

MARCH 13, 2019

Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. Write or Die. Google Trends. What’s hot and what’s not?

Nonprofit 40

Nonprofit Tools Strategy Google 40

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Create a short link for the content and include it in presentations of speakers at the event;” and. bring creative ideas and execute them? I’d also encourage you to think beyond influencers. Give our services a try.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

NOVEMBER 1, 2016

During the creative process for multimedia news releases and other branded webpages, it’s sometimes helpful to draft a static mock-up of the page, in case you want to see whether your colors, fonts and certain page elements will complement one another. It is algorithm friendly, and in turn helps to improve SEO.

Web 40

Web Mobile SEO Technology 40

Communications Conversations

FEBRUARY 29, 2016

While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). And, always, always cull the data down and present it in terms the client can understand.

Instagram 60

Instagram Analytics Mobile Employee 60

Sword and the Script

AUGUST 25, 2015

It’s not impossible to catch up, but it is harder, because there are so many nuances both to the art and science of content – from writing for the web and headlines to incorporating visual media, basic SEO skills and distribution – that add up to a competitive advantage.

Survey 60

Survey Content Marketing Report Corporate 60

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

wiredPRworks

FEBRUARY 11, 2016

Thanks to the Ascend Training team for inviting me to present this program! How SEO works to get you in front of search engines and people. Writing tips to help you make the most of the only thing people really read. Facebook for Business: Creative approaches to Facebook postings and advertising for results.

Training 45

Training LinkedIn Marketing Pinterest 45

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83

Beyond PR

SEPTEMBER 8, 2016

When our Senior Vice President of Marketing Ken Wincko led a presentation on earned media, he was asked about content cadence: “Should a company send out press releases for every client win because their competitor does?”. Write about the thing, not the keyword string.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Waxing UnLyrical

DECEMBER 26, 2010

No more presents, great food and holiday cheer, you think? Image: Joey Rozier via Flickr, Creative Commons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). Keep writing em, my friend!

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

OCTOBER 14, 2010

Shonali’s recent post, Seven Ways to Set Your Presentations on Fire , accomplishes this goal. It is not enough to tell me to practice my presentation standing up. Instead, Steve encourages people to be creative and to inject personality into their communications. Creativity, for them, is an afterthought.

Blogging 71

Blogging Twitter Creativity Facebook 71

Stuart Bruce

JUNE 24, 2015

Personally, I’d argue a more truthful position is to say that public relations professionals should always strive to tell the truth and to present a fair and balanced account that doesn’t deliberately set out to mislead or deceive.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. Marketing turns to creative to stand out from the clutter . Single source of truth.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. While in your dashboard, click on the Presentation tab and then select Theme Editor. Write a new post. gotta write more of my own.

Blogging 96

Blogging Facebook Twitter How To 96

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

NOVEMBER 25, 2010

Image: Lorenz Seidler via Flickr , Creative Commons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. It’s the reason Claude Malaison and I connected and ended up doing a joint presentation earlier this year on the experience for WebCom Montréal. If you are in the U.S.,

Hotels 89

Hotels Television Twitter Facebook 89

The Resolution Blog

MARCH 25, 2019

This means you’ll garner ideas that are both meaningful for your info-hungry audience and great for SEO. Just plug in a topic you want to find influencers for and you’re instantly presented with a list of key people, along with how many social media followers they have. BuzzSumo lets you run 3 free searches a day.

Tools 120

Tools Google Social Media Writing 120

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. She is a social media, SEO, Internet marketing and blogging consultant. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 145

B2B Trends Video Course 145

NewsWhip

MARCH 31, 2021

Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? So what are the roles for communications? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. You didn’t optimize for SEO. Topic ideas can come from anywhere.

How To 66

How To SEO Content Marketing Data 66

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative.

B2B 85

B2B Content Marketing Trends Marketing 85

Beyond PR

MARCH 23, 2016

As shown by the best practices in PR & SEO: Still Driving Discovery , you will be rewarded with better search visibility when you publish content that people spend time on, interact with, and share across their networks. Her team leads social media, PR, creative and blogging for the brand.

Video 40

Video eBook Viral Infographics 40

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 90

Survey How To Reddit Pitching 90

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stephen Waddington

MARCH 15, 2021

A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. These are present in lots of different degrees.

Google 119

Google Data Government Social Media 119

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This will force you to get creative with the sorts of terms you think your coverage will fall under. The very first day that I sat down at a desk to send press releases out, I was presented with BuzzStream.

Digital PR 161

Digital PR Tools Pitching Film 161