Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Writing/Editing of Miscellaneous PR Assets. Relationship building takes time. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

NOVEMBER 11, 2016

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Don’t say: Platform.

Pitching 127

Pitching Sports Web Trends 127

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Maybe you need a cybersecurity tutorial or an update on adtech trends. Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Go for it in brainstorms – Creative sessions can be challenging.

Writing 310

Writing LinkedIn Social Media SEO 310

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. Can you tell us what types of stories, trends or issues are on your radar now? Writing that kind of piece is challenging as an EV enthusiast, but I felt compelled to do it. Mostly, though, I’m writing. There’s a difference. Talk about a dream job!

Journalism 114

Journalism Automotive Interviews Writing 114

Remote PR Jobs

SEPTEMBER 25, 2023

We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing. We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view.

Company 100

Company How To Leadership Pitching 100

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. Here’s what journalists want to know that you need to include in your pitch. Maybe it’s timely because of some larger global trend going on. Why Do My Readers Give a #^&$?

Pitching 120

Pitching Customer Service Print Writing 120

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Ask Google, “Who writes about [your topic] at [name of publication]?” Additionally, you never know where they might end up.

Publicity 331

Publicity Television Local Pitching 331

Bianchi Biz Blog

NOVEMBER 6, 2023

Can you tell us what types of stories, trends, or issues are on your radar now? Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of. She had an incredibly inspiring story that reminded me how much I love writing profiles on individuals.

Meeting 92

Meeting Engineering Journalism Media 92

PRSay

NOVEMBER 8, 2023

Number one is writing. But we forget how important writing is, whether it’s an email, a press release or a pitch. Bring your creativity to the table. In-house [PR] always seems the place to be but, at agencies, you get to spread that creativity, utilize your skills [and pull] together awesome client campaigns.

Creativity 78

Creativity Writing Agency Internal 78

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Several trends that started in 2021 will grow to carry over into 2022. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics.

Publicity 92

Publicity Ethics Analysis Data 92

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. If a chatbot can write articles and generate images in a matter of seconds, what will that mean for the humans who rely on these skills to earn a living? The post How will ChatGPT impact the communications industry?

Industry 62

Industry Communications Technology Reputation 62

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” Again, no big surprise–we’ve seen this trend coming the last couple years. Journalists get paid to write objective stories. Or, what about thinking creatively?

Pitching 60

Pitching How To Trends Video 60

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

NewsWhip

APRIL 27, 2023

The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises. Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms.

Tools 78

Tools Communications Pinterest Analytics 78

Stern + Associates

DECEMBER 8, 2022

This can save professionals time and effort when drafting timely pitches, strategizing campaigns and staying on top of the latest social media trends. Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process.

Blogging 62

Blogging Technology Writing Customer Service 62

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Use the data to determine how your brand story corresponds with market trends. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles. Collect Market Data.

Creativity 110

Creativity Data Measurement Product Launch 110

ImPRessions - Crenshaw Communications

MAY 4, 2018

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan.

How To 189

How To Nonprofit Interviews Privacy 189

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

Beyond PR

DECEMBER 5, 2016

It takes a lot of time, money and manpower to identify trending content via news or social media and infuse it into your marketing or communications strategy. I’m here to tell you that you’re wrong – and created this quick checklist to help your PR strategy benefit from trending content: Consider the content, context and conversation.

Trends 40

Trends Strategy How To Resources 40

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

MAY 21, 2019

Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . Continue to hone your writing skills by writing, writing, writing, writing, etc. Write with creativity and clarity.

Writing 154

Writing Meeting Conference Local 154

Sword and the Script

AUGUST 14, 2018

No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

OCTOBER 11, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I tried making up for the poor camera quality by getting creative with my shots. I also met people there who helped me improve my on-air presence and writing skills which prepared me for my first on air job as a morning/midday anchor in San Angelo, Texas.

Automotive 63

Automotive Meeting Media Journalism 63

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. As a PR professional, you’re writing press releases and you’re behind building the brand’s messaging. If you make a mistake, people will notice and point it out. Adaptability.

Pitching 68

Pitching Storytelling Analytics Writing 68

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Critical Mention

APRIL 9, 2020

This is the time to get creative and produce a wide range of online content. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle. Your online audience can potentially be larger than ever, so it’s best to respectfully observe trends and collaborate accordingly. . SCHEDULE A DEMO.

Healthcare 89

Healthcare Radio Sports Video 89

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120