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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. Faced with budget cuts, PR is a line item that is repeatedly scrutinized, and in-house PR professionals are not immune.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

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Top 10 PR Blog Posts of 2021

Bianchi Biz Blog

Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. Is Media Relations Dead? Top Electric Vehicle (EV) YouTube Influencers. This year was also an exceptional one for the Bianchi Biz Blog. 8 Questions to Ask in Your PR Agency Search.

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Understanding the Value of Social Influencers

Critical Mention

Some companies have even seen upwards of $18 in earned media value. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Reach a Wider Audience. Based on the influencer’s stats (i.e. Trust in your Brand.

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Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Sword and the Script

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The company has been working to expand beyond media monitoring too.

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations.