Advertising Creativity Media Relations YouTube 
ImPRessions - Crenshaw Communications
JULY 10, 2023
PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.
Critical Mention
NOVEMBER 20, 2020
Some companies have even seen upwards of $18 in earned media value. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Reach a Wider Audience. Based on the influencer’s stats (i.e. Trust in your Brand.
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Stephen Waddington
DECEMBER 30, 2019
The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.
Presspage
AUGUST 20, 2019
This begins with a strategic, prioritized approach to securing earned media. Earned media is exposure won through media relations : news coverage on- and offline, op-eds, blogs, podcasts, and media discussion of your brand. Paid media , like traditional advertising, marketing, and sponsored content.
Waxing UnLyrical
DECEMBER 4, 2018
Influencer marketing has been around for over a decade with the rise in popularity of YouTube. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Image by ElisaRiva via Pixabay, CC0 Creative Commons. Enter the micro-influencer.
Cision
JUNE 29, 2015
No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.
Burrelles Fresh Ideas
JUNE 20, 2023
The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.
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