The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If

Industry 113

Industry Measurement SEO Corporate 113

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. Thanks for participating, Deborah Weinstein!

Marketing 244

Marketing Facebook Social Media Community 244

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If

Industry 100

Industry Measurement SEO Corporate 100

PRSay

JULY 6, 2020

Twitter and Square, for example, have both announced that their employees can continue to work remotely. For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Wear cloth face covers.

Employee 187

Employee Skype Meeting Nonprofit 187

Waxing UnLyrical

APRIL 5, 2012

I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. There is a science to what we as public relations professionals do on behalf of clients or employers. And, as usual, I learned a heck of a lot more than I contributed!

Publicity 99

Publicity Insurance Insurance Nonprofit 99

Deirdre Breakenridge

JULY 3, 2018

In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 96

Strategy Ethics Social Media Data 96

ISEBOX

NOVEMBER 30, 2015

I’ve had the opportunity to work with dozens of public relations and communications professionals, as a client and partner. Most of them are impressive, hardworking and creative. 4) You don’t measure. A PR Pro knows how to leverage Twitter and LinkedIn to find the right reporter for their story. 1) You have no plan!

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Remote PR Jobs

OCTOBER 11, 2022

The age of the internet has permanently changed the landscape of public relations. When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. NewsWhip NewsWhip is a real-time media monitoring platform that gives users the ability to predict what stories will be important that day based on public interest in an article.

Tools 78

Tools Communications Pinterest Analytics 78

PRSay

MAY 29, 2019

You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport.

Viral 153

Viral How To Advertising Advertising 153

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. AMEC’s Social Media Measurement Framework.

Measurement 40

Measurement Strategy Social Media Analytics 40

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. These measurables go far beyond retweets and page views.

Storytelling 136

Storytelling Video Strategy Analytics 136

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 140

Study Media Relations Media Measurement 140

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Previously, the platform only allowed users to see the public view count- so this is a huge update for the platform!

Social Media 118

Social Media Trends Media YouTube 118

PR Conversations

JULY 24, 2018

This PR Conversations post looks at the challenges in attracting smart people to build sustainable careers in public relations, by sharing a conversation that I’ve had with Ann Pilkington, founder of PR Academy , the largest provider of professional PR qualifications in the UK. . Dr. Heather Yaxley.

Publicity 46

Publicity Study Government Internal 46

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

Stephen Waddington

JANUARY 15, 2020

It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media. It is almost a sport on Facebook, Instagram and Twitter. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

The Proactive Report

JUNE 18, 2021

However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. Many reporters are on Twitter and LinkedIn. All aspects of the campaign used similar creative so that the message was consistent across all platforms. And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Beyond PR

OCTOBER 18, 2016

One of the most engaging tactics you can employ on Twitter is hosting a contest. However, many social media marketers shy away from hosting a Twitter contest out of fear that there will be no one who participates. Or worse, they pour time, effort and resources into a Twitter contest that fails to garner any reaction.

Twitter 40

Twitter How To Social Media Guidelines 40

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. On creativity: “Recognize the importance of marketing partnerships. What’s on the mind of PR professionals these days?

Conference 109

Conference Internal International Storytelling 109

Waxing UnLyrical

AUGUST 31, 2012

Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? I mean, they chose “Manwich” for their Twitter handle. How Manwich Could Use Twitter Without Even Being On It.

Twitter 61

Twitter Pinterest Case Study Social Media 61

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And that is what is really key in the “new&# public relations world.

Publicity 95

Publicity Facebook Twitter Measurement 95

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. The Smithsonian has its own social media accounts, but they established a separate Twitter account for their main podcast, Sidedoor Podcast , allowing listeners to share, comment on and engage with the content. Be Creative. Connect with her on Twitter @_christymaguire.

Community 206

Community Nonprofit Conference Social Media 206

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Vague statements will not help your case, and as @bustedblonde told me over Twitter: “Don’t hide behind [them].&#

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Today, it’s about knowing which measures matter most in terms of KPIs and ROI.

Reputation 177

Reputation Measurement Exercises Pitching 177

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 109

Video Marketing SEO Social Media 109

PRSay

AUGUST 25, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Bureau of Labor Statistics figures for 2016 show that among “public relations and fundraising managers” — a subset under the “Management, professional, and related occupations” category — 10.3

Measurement 105

Measurement Meeting Resources Creativity 105