ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. For anyone who’s still trying to find a true “Twitter replacement” as a hub for breaking news – don’t count on it. And he sees PR teams getting more involved in brand safety. One example?

Trends 333

Trends Industry Government Data 333

Stuart Bruce

NOVEMBER 1, 2017

The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. It’s when you set the communications objectives.

Measurement 68

Measurement Publicity Case Study Government 68

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

Measurement 133

Measurement Analytics Survey Google 133

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. What publications are bombing with our audience? Here’s a starting point for your measurement activities.

Measurement 200

Measurement Analytics Google Data 200

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. The company’s measures are based on the pitches sent through their systems. The vendor community that serves PR has published a handful of reports over the last few months. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Cision

OCTOBER 12, 2015

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn.

Twitter 120

Twitter Measurement Reddit Data 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter.

B2B 170

B2B How To Instagram Reddit 170

The Proactive Report

AUGUST 8, 2015

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. Measurement is the path to a bigger budget. Follow me on Twitter. It is a numbers game.

Measurement 100

Measurement Tools Twitter Analytics 100

Shift Communications

NOVEMBER 5, 2014

One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. Invest in measurement for that.

Measurement 159

Measurement Insurance Insurance Newspapers 159

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

Katie Paine's Measurement Blog

JANUARY 24, 2023

So misleading, in fact, that it qualifies its publisher, NewsWhip , for our Measurement Menace of the Month award. NewsWhip’s deceptive charts are the problem It is the deceptive execution that qualifies NewsWhip for our Measurement Menace of the Month. But every chart has different scales on their axes. Congrats! ∞

Measurement 40

Measurement Crisis Crisis Management Data 40

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That’s the sort of information you need for PR measurement and to mathematically calculate ROI (where ROI = return/cost x 100). and other FAQs].

Technology 169

Technology Publicity Software Pitching 169

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international.

Twitter 87

Twitter Social Media Media Analysis 87

Onclusive

AUGUST 3, 2020

The same waza can be applied to public relations. 1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage.

Media 397

Media Pinterest Measurement Trends 397

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

NewsWhip

AUGUST 19, 2021

Covid-19 and the United States’ current political landscape have made misinformation all the more relevant, so it’s necessary to understand how its role in the media influences the public. Measuring misinformation and using NewsWhip. Both NewsGuard and the University of Michigan have their own unique ways of measuring misinformation.

Trends 78

Trends Publicity Reputation Advertising 78

Shift Communications

DECEMBER 9, 2014

One of the core tenets of effective public relations is building the right audience. There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Do you have the right audience? Looking good.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Deirdre Breakenridge

JANUARY 25, 2018

There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. Is PR Right for me? ”

Twitter 157

Twitter Storytelling Community Writing 157

Buzzstream

JULY 29, 2020

In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success. If you have a message you want to get out to the public, you have to be willing to try new things and be creative.

Publicity 119

Publicity Digital PR Creativity Education 119

PRSay

APRIL 2, 2021

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Do you think public affairs officers provided technical support? Follow her on LinkedIn or JMS on Twitter. Kaye Sweetser, Ph.D.,

Public Affairs 98

Public Affairs Publicity Journalism Study 98

Shift Communications

AUGUST 7, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone by reversing its Q1 growth and falling flat – literally – with no quarterly user growth. growth from quarter to quarter for Twitter’s monthly active users: Twitter, during its earnings call, said that their analytics are subject to high seasonality.

Twitter 92

Twitter Social Media Media Conference 92

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Chat rooms, Facebook communities, Twitter hashtags, audio comments, and surveys are all common means of engaging and quantifying listeners.

Measurement 90

Measurement Analytics Comparison Data 90

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Onclusive

JUNE 24, 2020

Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Sword and the Script

JUNE 30, 2020

Out of curiosity, I posted a survey question to Twitter. 71% said the CEO 24% said the CMO 4% said the COO; and 2% said HR Although Twitter polls don’t offer demographics, I can derive from the comments that most respondents come from a PR or communications background. However, 56% of respondents said PR should report to the CMO.

Report 118

Report Publicity Survey B2B 118

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. In fact, 93% of PR professionals follow journalists on Twitter. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns.

Analytics 170

Analytics Tools Social Media Trends 170

NewsWhip

DECEMBER 17, 2021

While dancing ability is important to get you to the final, it ultimately comes down to a public vote. For those new to NewsWhip Spike, to help you understand this breakdown — public engagement data in this article is defined as the total number of Facebook Interactions + Twitter Influencer Shares that an article receives.

Data 78

Data Publicity Brand Branding 78

Onclusive

DECEMBER 6, 2021

Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image. We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Prior to joining Crenshaw Communications, Patrice worked at Kite Hill PR where she led teams in securing placements in top-tier publications like AdAge, Business Insider, VentureBeat, and The Wall Street Journal.

B2B 156

B2B Leadership Communications Agency 156

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 83

Measurement Strategy Banking Travel 83

Solo PR Pro

APRIL 30, 2018

Content marketing has always been integral to public relations, long before the current label. On Tuesday, May 1, 2018, at 1 pm Eastern, we will chat about content marketing in a real-time discussion on Twitter. Q4: How do you define and measure the success of your content marketing efforts? We would love to have you join us!

Content Marketing 41

Content Marketing Twitter Marketing Corporate 41

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

Twitter 98

Twitter How To Pinterest Tools 98

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? These should lead to business outcomes, but should be measured in their own right; [it] makes measurement more actionable.&# Can you define what a “KPI&# is?

Measurement 77

Measurement Publicity Web Analytics 77

Onclusive

JANUARY 20, 2020

Perhaps, for instance, an executive was badly misquoted in an article or a particular publication or journalist is widely known to favor a competitor. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. I’m thrilled that Heidi will be a guest on this month’s #measurePR Twitter chat (yes, it’s August already!). Will Digital Reach Improve the PR Measurement Drumbeat?

Measurement 100

Measurement Social Media Web Twitter 100