Cision

OCTOBER 3, 2015

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Go to Social for Small Talk. Want more media coverage?

Pitching 120

Pitching Report Social Media Measurement 120

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. Your agency should be delivering measurable results for you that align with your KPIs and ROI. The agency is proactive and creative.

Agency 322

Agency Creativity Strategy Communications 322

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Generating buzz Stand out from the crowd with unique activities, get noticed by media giants, and leave a lasting impression in the minds of festival-goers. What is SXSW?

Brand 78

Brand Branding How To Film 78

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious.

Marketing 52

Marketing Pitching Creativity Storytelling 52

OnePitch

OCTOBER 20, 2022

There is one part of my day that is always a given: starting the day by scanning major news headlines and media newsletters. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. In addition to client counsel and media outreach, I play a role in bringing the ‘will it play in media?’

Media 96

Media Sports Agriculture Pitching 96

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. “We Brad Marley , Chief Storyteller, Yelram Media . Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Grow Our Creative Capabilities As An Agency.

Video 283

Video Facebook Social Media Creativity 283

Stephen Waddington

JANUARY 21, 2020

WTF The worst example of measurement in a PR campaign. The objective will be wholly unconnected from organisational outcomes and measurement will be based on advertising value equivalent (AVE). Social media maven Recognising excellence in virtual signalling and other forms of woke behaviour. I’m confident he’ll approve.

Industry 125

Industry Pitching Agency Measurement 125

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Engage with peers on professional social media platforms like LinkedIn. As a creative or technical wunderkind? You can pitch your ideas to podcasts and conferences. Consider where you want to be professionally in five to 10 years.

Strategy 78

Strategy Brand Branding Leadership 78

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Hit social media refresh.

Analytics 130

Analytics Internal International Pitching 130

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Wadds Inc.

NOVEMBER 11, 2023

It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 119

Report Publicity Training Policies 119

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Purporting otherwise is going to keep the Bad Pitch Blog very busy.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. It already has, of course.

Google 186

Google Technology Course Creativity 186

PRSay

MAY 29, 2019

Here are some ways you can utilize these nontraditional media tactics to enhance audience engagement: Build relationships with influencers. So you and your team have decided to pursue influencers as a way to drive your social media marketing efforts. Use analytics to measure your success. The best way to connect?

Viral 149

Viral How To Advertising Advertising 149

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 95

Strategy Ethics Social Media Data 95

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic.

Small Business 213

Small Business Fashion Groups Local 213

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Cision

OCTOBER 22, 2015

To get the most out of your press releases, you’ll want to share them with your target media outlets and influencer audience. Today, media databases , like the one offered by Cision, provide a smarter way to research who to add to your list. Pitching Reporters and Influencers. Get our free “PR Starter Kit” today!

Pitching 120

Pitching Community Travel Social Media 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m. runs to the airport with boxes of physical media kits before the last FedEx flight left. The endless media pitch calling and subsequent rejections were exhausting.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. How is public relations measured? In other words, “it depends.”.

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. As blockchain technology continues to gain popularity across different industries, journalists are becoming overwhelmed by the number of pitches they get from companies in this space.

Technology 88

Technology Publicity Banking Newspapers 88

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Truescope is an Australian-based startup focused on media monitoring. Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. Social media has exposed you to an explosion of data.

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JULY 11, 2015

Ensure your brand abides by the FTC’s new social media guidelines by requiring entrants to use disclosure statements or hashtags in their posts. By using a unique hashtag, you’ll have a better chance of effectively tracking and measuring the campaign’s success. Don’t set yourself up for a social media crisis.

Instagram 120

Instagram Guidelines Travel Pitching 120

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

NOVEMBER 14, 2015

Finding the right influencer takes time, patience and accurate social media monitoring tools. In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Think of your pitching goals. An ROI of $6.50 for each dollar spent. Establish Metrics.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable. I didn’t pitch it.

B2B 105

B2B Leadership Marketing Blogging 105

Prohibition

MARCH 16, 2021

This is in part down to the fact that good content marketing can hold a visitor’s attention for much longer than, say a social media ad, but also because the nature of content marketing is about providing people the answers to what they’re looking for, without them even actively searching for it. Offer solutions not a sales pitch.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Building relationships is what PR people do, and in 2023 many relationships are started and built in social media. Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40