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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive.

Publicity 203
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Recap of SXSW 2024: Navigating the Shifting Landscape of Tech, Marketing, and Leadership

5W PR

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.

Agency 353
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Addressing the Working Class inequality gap in the creative industries

Stephen Waddington

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Those from privileged backgrounds are twice as likely to land a job in a creative occupation. billion and 2.2 million jobs.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data?

Analytics 141