Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. As many states contemplate reopening, smaller businesses have an opportunity to be creative. In times of crisis, change, or transition, leadership is critically important.

Marketing 225

Marketing Leadership Crisis Healthcare 225

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. How can communications professionals show leadership to help counter this epidemic of incivility? Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community?

Employee 155

Employee Crisis Reputation Creativity 155

Stephen Waddington

AUGUST 6, 2021

Thanks to the community of 24 speakers and 900 delegates. WaddsCon started in February, during the second lockdown, as a way for practitioners to explore contemporary areas of marketing and public relations practice. We’re now seeking speakers and delegates for September. The format is simple. My thanks to them all.

YouTube 146

YouTube Creativity Community Leadership 146

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Instagram 405

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Extends the reach of thought leadership content . Helps build a community around common topics or interests . Ads aren’t always the way to go – a captivating, creative organic post can generate buzz and compel your followers to share. There is no cost to use it. Builds brand awareness. Develops campaigns with custom hashtags .

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 66

Leadership B2B Study Marketing 66

Victorious PR

JUNE 23, 2023

In the ever-evolving world of cryptocurrencies, the importance of effective communication and public relations (PR) cannot be overstated. Victorious PR understands that standing out requires a creative and tailored approach. To succeed in such an environment, crypto projects need to differentiate themselves effectively.

Leadership 52

Leadership Community Industry Journalism 52

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. There are countless ways.

Education 211

Education Writing Leadership Resources 211

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. It’s easy to stop there and create a PR plan that includes the expected (albeit boring) or simply swaps new angles and messages into last year’s framework.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. For a larger brand, it can support a leadership position within a business category. Think about the public debate over universal health care; the statistics are important, but individual stories families are far more persuasive.

Storytelling 233

Storytelling Education Software LinkedIn 233

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist.

Leadership 187

Leadership Storytelling Viral Banking 187

Waxing UnLyrical

APRIL 5, 2018

There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. To encourage social responsibility, create a culture of giving back to the larger community.

Nonprofit 53

Nonprofit Community Employee Energy 53

PRSay

MARCH 7, 2024

PR pros can take note of the creativity and diversity of the movie’s coverage. Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Last year was a wild ride, and without a doubt, the 2010s have changed the practice of public relations.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Embrace it.

Consumer 166

Consumer Brand Branding Marketing 166

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. The programme is delivered via an online teaching platform and Guild community. The societal opportunity for public relations is huge.

Mobile 142

Mobile Meeting Course LinkedIn 142

PRSay

JUNE 1, 2020

The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever.

Community 209

Community Crisis Energy Internal 209

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community. Leanne Hughes. Leanne Hughes.

Mobile 116

Mobile Meeting Course Ethics 116

Deirdre Breakenridge

JANUARY 27, 2020

We were in an uphill battle when it came to educating the public that gender issues still existed. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. The word “bias” was not a term associated with women. What’s Next?

Film 252

Film Marketing Nonprofit Education 252

Victorious PR

OCTOBER 18, 2022

In today’s ever-growing cryptocurrency and blockchain landscape, public relations (PR) is vital for numerous reasons, but the one that stands out is to keep investors updated. A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. Thought-Leadership. That is important.

Real Estate 52

Real Estate Community Social Media Leadership 52

ImPRessions - Crenshaw Communications

MAY 22, 2017

A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. Promoting leadership. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Brand 185

Brand Branding Marketing Wireless 185

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today’s top communicators reveals about the profession. Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications.

Social Media 52

Social Media Corporate Communications Media 52

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. Custom Ink.

Company 157

Company Nonprofit Apparel Local 157

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. This can motivate young adults to get involved and share their own stories.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

PRSay

NOVEMBER 8, 2023

Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities. Bring your creativity to the table. AI is going to be a huge topic for communicators.

Creativity 78

Creativity Writing Agency Pitching 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Landis PR

NOVEMBER 29, 2021

This blog originally appeared on HMA Public Relations ‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. By Scott Hanson, HMA Public Relations. More traditional practice areas, however, found value in a strategic public relations effort. Photo courtesy of Unsplash.

Advertising 52

Advertising Advertising Leadership Reputation 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 90

Agency Energy Crisis Management Industry 90

PRSay

MAY 7, 2021

Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. The Board should reflect the community it represents and advocate for the professionals that comprise it. Thornburg, APR, is the global director of public relations for Sojern, a travel marketing technology company.

Education 122

Education Technology Policies Leadership 122

Reputation Us

DECEMBER 14, 2022

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. This is changing.

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Reputation Insurance Insurance Employee 78