Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. Staying Creative With Content. So how do you open the door to creativity beyond the world of Facebook? Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language. Writing for SEO is standard PR practice.

Writing 147

Writing Storytelling Pitching Creativity 147

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. I tried making up for the poor camera quality by getting creative with my shots. Describe the craziest or most fun story you have written.

Automotive 63

Automotive Meeting Media Journalism 63

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. For example, when Microsoft makes a software update it’s news to some outlets. If a small tech start does a significant software update, it’s not necessarily news. By Landis Staff. Network like crazy.

Communications 52

Communications Software Interviews Journalism 52

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

Wireless 36

Wireless Internal International Software 36

Journalistics

NOVEMBER 20, 2014

When a potential employee comes in and shows me his/her Tumblr, YouTube Channel, Vine account, or Twitter account with a long history and creative content, I hire them on the spot. You could be President for example, but that’s a lot harder to do than to start a software company or move to a big city.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

JULY 31, 2018

FiscalNote is building out a government relations software that combines data, analytics and workflow. The PR Opportunity for Brands as Publishers Tinker with Journalism. The Congressional Quarterly (CQ) part of CQ Roll Call has software that does something similar. What FiscalNote Does. The Audience it’s Buying.

Publicity 61

Publicity Software Government Content Marketing 61

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. These features add to the list of AI use cases in PR software. Source: State of PR and Journalism Salaries 2023 by Muck Rack.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Critical Mention

JUNE 4, 2018

According to a study at the University of Windsor, which tested the effect of music on software developers, those that didn’t listen to music generated the lowest quality of work and took the longest to complete the assignment. Think classical music might be your speed? Check out this classical-influenced playlist: Nature Sounds.

Chemicals 76

Chemicals Study Groups Journalism 76

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. Want to improve your media relations? Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. Our creative director Alex Hartman joined me for the press days at Motor Bella.

Meeting 78

Meeting Automotive Media Technology 78

Cision

JUNE 8, 2015

Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 Susan Etlinger of Altimeter Group wrote an interesting white paper with case studies of large-scale companies and the social media software that they employ.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Sword and the Script

NOVEMBER 27, 2018

Overcoming this challenge requires a bit of creativity and also requires clarifying your message so that it’s easy for prospects to see how you can help them thrive and survive. PR, marketing, sales and journalism. MM: Cutting through the noise. 3) Do you think customer experience has become more emphasized in the last few years?

Interviews 64

Interviews Software Government Journalism 64

Konnect Agency

FEBRUARY 26, 2021

Facebook uses industry-standard Online Behavioral Advertising (OBA) across all the sites and apps that use their pixel and Software Development Kit (SDK) to fuel advertiser’s growth. This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around.

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 new research from staffing firm The Creative Group shows. Here we go….

Trends 60

Trends Media Report Technology 60

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. Software that can think and learn will do more and more of the work that people now do. We’re also looking at partnerships with associations and software companies to bring AI education to their audiences. That’s the challenge AI presents.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

DECEMBER 30, 2017

The consumerization of IT was notable because if forced business software vendors to up their game. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 97

Agency Trends Marketing Survey 97

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. MAICON is built on the idea that every piece of software marketers use today—ad buying, analytics, automation, content strategy, conversation, email, search, social—can be made more intelligent using AI and machine learning. Topically, this event covers a lot of ground. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Maxim Behar

JANUARY 24, 2022

The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve About 23 percent of respondents were “extremely uncomfortable.”

Privacy 124

Privacy Google Advertising Advertising 124

Bianchi Biz Blog

JANUARY 9, 2023

But the creative ways AI is being used to speed development, increase safety and advance toward possible autonomy is also something we’re looking out for. How long have you been in journalism and how did you get started? Machine learning software Monolith cuts development time for BMW’s test engineers. It has been a minute.

Automotive 74

Automotive Groups Meeting Technology 74

Maxim Behar

APRIL 14, 2024

Does your creative process involve any research phase, and if so, what does it include? After a week, we'll realize we've wasted our money, and most importantly – we've completely wasted our time reading nonsense collected by unidentified software, which is certainly artificial but doubtful if it's intelligent. It's just an impulse.

Writing 59

Writing Social Media Meeting Facebook 59

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. It was a role where I could utilize my writing and creative skills, yet challenged myself to the never-ending ebb and flow of failed pitches and successful campaigns— or vice versa. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. Thanks, Matt!

Marketing 63

Marketing Technology Data System 63

ZudePR

JUNE 6, 2016

On distraction-fighting habits) Writing my goals in my journal daily. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. The Wall Street Journal calls him a top influencer on the web. I’m at my most creative first thing in the morning. I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. That success will come with hard work and big creativity. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Victorious PR

FEBRUARY 22, 2023

Our clients range from software developers to solar power sales people to insurance claims lawyers to feminine power coaches. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you! She is one of the most creative people on the team, with a heart of gold — and a masters in psychology to boot!

Publicity 52

Publicity Video Pitching Google 52

Communications Conversations

OCTOBER 25, 2018

This is hard for a journalism major to admit, but cut the characters ! Part of that maturation is finding efficiencies by leveraging automated tech (Social media management software’s rules engine, automated message routing, chatbots, automated ad budget dispersal based on ad performance).

Social Media 89

Social Media Trends Media Instagram 89

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Most existing social media monitoring software doesn’t go much further than presenting the user with a set of two or three word phrases that appear most often in posts.

Measurement 80

Measurement Publicity Analysis Tools 80

Journalistics

MARCH 24, 2015

I suggest everyone that produces content be linked through a central workflow management system – whether its an enterprise software platform or a shared Google Spreadsheet. In my experience working with dozens of large organizations, and many more smaller ones, you’re going to have to be creative with how you measure performance.

Strategy 72

Strategy How To Measurement Analytics 72