ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

Buzzstream

JULY 29, 2020

In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success. With PRs vying for the media’s attention, you have to be creative to stand out. . Challenge convention and be creative. .

Publicity 119

Publicity Digital PR Creativity Education 119

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Fact-checking becomes even more important when you’re writing about sensitive topics. Fact-checking resources and tools.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Keep your email subject clear and concise like a press release headline. Measure Your Success. Tracking whom you’ve pitched, what you sent and when is essential to measuring your pitching success rate.

Pitching 120

Pitching Report Social Media Measurement 120

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. PR Pikers throw out an occasional press release and hope it sticks. Pikers write press releases about a new executive hire or a product color change. 4) You don’t measure. Communication experts are creative, detail oriented and extremely hardworking.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. After a few months, I got a call about an administrative coordinator position at a PR agency. As usual, I accepted the temporary assignment without knowing much about them. That is, until I didn’t.

Agency 90

Agency Energy Crisis Management Industry 90

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. This is your chance to tell your audience about who you are, what you do, and why you should matter to them. Get creative. ” 2.

Strategy 76

Strategy eBook Consumer Fashion 76

Sword and the Script

JULY 2, 2019

The press release distribution platform owned by Warren Buffet’s Berkshire Hathaway says it’s partnering up with Q4 Inc., The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go….

Trends 60

Trends Media Report Technology 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

OnePitch

APRIL 14, 2022

Tell us a bit about your current role, what a typical day looks like, and who your clients are. Short and sweet is always ideal, but I also like to ensure subject lines are interesting and can tell a reporter exactly what the pitch is about. Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2.

Measurement 40

Measurement Nonprofit Education Social Media 40

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. I would like to talk about the book that you authored, Maxim.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Beyond PR

SEPTEMBER 6, 2016

Think about your current audience. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Throughout your content experiment, measure the outcomes. Are you happy with its size?

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. 23% said measurement / ROI.

Publicity 147

Publicity Survey Pitching Creativity 147

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. And the other big difference is that for the first time in all of history, social media is measurable.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. It goes back to your comment about emotions and keeping yourself in check.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. Thanks to YOU for making think about this issue. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Maxim Behar

JANUARY 24, 2022

Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.” Clients have become sensitive and quick towards creative involvement and decision-making.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). Now, it’s say whatever you want about whomever you want.”. content marketing (64%). white papers (36%).

Survey 99

Survey Media Relations Corporate Communications 99

Cision

JULY 30, 2015

As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release. Naturally, you want your press release to attract people to it.

Journalism 120

Journalism Analytics Creativity Pitching 120

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Victorious PR

FEBRUARY 22, 2023

Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. Have you been in Forbes?

Publicity 52

Publicity Video Pitching Google 52

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). It helps cut through the clutter with creative targeting. You Mention Twitter, What about LinkedIn and Facebook?

B2B 79

B2B Facebook Advertising Advertising 79

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170