Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Journal. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Advertising Week. Creativity Unbound. Given that, ignoring or dismissing it seems massively flawed.” Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

MARCH 2, 2016

Do you know how to measure your social ROI? To be truly effective, creativity is going to need to spike and traditional PR tactics are going to need to be augmented with ideas from marketing and advertising. My daily newspaper of choice is… the Wall Street Journal. Learn how with Cision’s free tip sheet!

Reputation 120

Reputation Newspapers Journalism Instagram 120

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. We also host our annual National ¡Bravo! When I was young I wanted to be ….

Automotive 245

Automotive Resources Strategy Consumer 245

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. 4) You don’t measure. Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE).

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent?

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

MAY 5, 2016

I very much enjoyed journalism and had a blast doing it. PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. PR people, advertisers and marketers all talk about market disruption. Rapid Fire Round.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Waxing UnLyrical

JUNE 15, 2015

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. Measurement in #PR – Social Network Analysis.

Conference 40

Conference Analysis Journalism Employee 40

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. Last year an advertising spot during the Super Bowl cost $5 million. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. It’s in that spirit, I offer the following assessment.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I would advise marketers to measure twice and cut once. Klein was responsible for the most highly recalled advertising campaign ever measured by Nielsen’s IAG Research; "Whopper Freakout”.

Leadership 40

Leadership Survey Enterprise Conference 40

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back. What’s your best tip for measuring PR for broadcast coverage?

Strategy 52

Strategy Interviews Pitching Energy 52

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Yeah, that was the first form which then evolved into me doing journalism. Maxim: I decided to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

PR Conversations

FEBRUARY 28, 2018

We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance. It also encourages individuals to set objectives and evaluate personal learning outcomes, with a focus on a range of possible methods and measures of return on investment.

Training 65

Training Ethics Data Analysis 65

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 41

Publicity Storytelling Study Journalism 41

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. We should immediately recognize and apologize and take measures.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 40

Publicity Storytelling Study Journalism 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. content marketing (64%). white papers (36%).

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. When you do advertise, don’t just rely on one link and single tweet. Talk to Us !

B2B 77

B2B Facebook Advertising Advertising 77

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Second, almost everything is now measurable. Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well. I started my career (though just barely) in the pre-Internet era.

Marketing 62

Marketing B2B Print Technology 62