Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. In addition, any story that we can promote the hardworking men and women in the trucking industry and the critical work they do is incredibly gratifying. In any industry, particularly in trucking, people matter most. What story or stories are you most proud of?

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Meeting Automotive Transportation Newspapers 60

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! 2020 is the perfect time to take a fresh, creative approach to your partnerships. Organic reach on social media was also still possible for brands.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. During my time at PT, I worked under an industry professional, Hendrika, who I grew to admire so much. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. How do you envision the future of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Bianchi Biz Blog

NOVEMBER 19, 2020

Consider this response from Kalea Hall of The Detroit News: “I see the auto industry through the people. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Focus on creative, unique stories from which others can learn. What is the takeaway?” Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. Here’s how I could control those slots.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Instead, they pitched me on a position they had open. I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

The Resolution Blog

NOVEMBER 30, 2018

If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. And, before you begin, make sure they know what’s involved and what your story will be about before you pitch the story out. SpinSucks.

Case Study 120

Case Study Study Local Pitching 120

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. We work in a stressful industry.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

The Hoffman Agency

MARCH 20, 2017

editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., If you were to strip the role of the PR consultant to its most basic function, we are the ones whose job it is to offer a creative, engaging and relevant (yes, to currency and timeliness) pitch of our client’s products and/or services.

Publicity 63

Publicity Construction Agency Advertising 63

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. The PR industry has been challenged by the fact that the rise in the number of communications channels has coincided with a severe case of FOMO (Fear of Missing Out).

Policies 120

Policies Internal International Public Affairs 120

Mark My Words

OCTOBER 26, 2020

“They may have had all these lofty ideas about producing epics highlighting environmental causes and the poverty gap, but Netflix obviously want their pound of flesh,” a source reportedly told the newspaper. “It I’ve been in the industry ten years and I’ve pitched 500 channels. Commissioners always ask, ‘Why now?’

Film 60

Film Newspapers Pitching Course 60

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. Newsletter links – every industry has newsletters and most of them will sell sponsored links. 16% on marketing analytics. 3 Recommendations for B2B Marketing Budgets.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. 50% trust financial industry analysts. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. One day, a big American petroleum company came, and they invited me for a pitch in public relations. A PR expert opens a newspaper and reads a bad story about a client. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 88 percent value creativity and craft in content creation. 100, 500, maybe 1,000? 2) Drive Earned Media .

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MAY 23, 2017

c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. Larger companies have so much coverage – an airline for example – that it would take teams of people clipping newspapers in Maine to monitor.

SEO 65

SEO Tools Engineering Web 65

Communications Conversations

MAY 3, 2016

On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. Thomas is a passionate leader aspiring to work in the sports industry. The breadth of her skills and experience is amazing for a college student. . Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. An ability to listen.

Publicity 90

Publicity How To Course Facebook 90

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. The communication and PR industry is constantly evolving.

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Enterprise Agency Radio Fashion 227

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. He’s really creative and helped rewire my news brain to approach projects in ways that cut through the noise and make an impact.

Media 112

Media Journalism Report Video 112

PR Fuel

MARCH 17, 2020

Depending on the industry and audience, you might share personal anecdotes or successes to put a face on the people behind the business. It may be a literal space like a billboard or a section of a newspaper or magazine page. Learn the language they use, the turns of phrase, the slang, or the industry jargon. ” What is it?

Publicity 65

Publicity Small Business Advertising Advertising 65

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Fuel

JULY 10, 2018

Because of this job-threatening pressure, it’s tempting to email blast that pitch, press release or fact sheet to every media outlet that seems remotely likely to cover your news. You must be brutally impartial when you answer: would you read your press release in a newspaper? This includes the editor of your small town newspaper.

Local 40

Local Newspapers Writing Pitching 40

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. For example, they are more likely to turn to newspapers (print or online) for local news. Image: Spencer E Holtaway ( Creative Commons ). Serious journalism from unexpected sources.

Journalism 120

Journalism Trends Local Print 120

Shift Communications

DECEMBER 1, 2016

While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. He told me of the time he went to pitch for a major lawnmower account. What are your most striking characteristics as a PR practitioner?

Film 40

Film Creativity Newspapers Internal 40

PR Fuel

SEPTEMBER 4, 2018

It’s always “ABC Company, the leader in the (insert name of industry), recently announced their (insert buzzword)…” It’s all the same , and it makes all the press releases blend together. Dare to be different and creative. Think of the last time you pitched to somebody in person. Simple, Simple, Simple . How long did you go on?

Writing 45

Writing Report Education Company 45

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Flack's Revenge

JULY 25, 2014

Heather Yaxley recalled a discussion at an industry event: Ian Burrell (Assistant Editor and Media Editor of The Independent newspaper) argued that a problem for PR is that it doesn’t own its public profile and lets this be defined instead by journalists and those we deem aren’t representative of our industry.

Education 120

Education Advertising Advertising Newspapers 120

Cision

FEBRUARY 11, 2016

In this interview, she reveals what it was like to work in the White House, the major communication trends that have affected the PR industry and how to adapt to those ever-evolving trends. Want to learn the new rules of media pitching? My daily newspaper of choice is…The Washington Post. How did you get your start in PR?

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

She has orchestrated a myriad of high-profile earned media programs that reach a range of patient/caregiver, HCP and industry/business audiences for both emerging biotech and well-stablished pharma clients. Influence of local newspapers | Jump to text. Talking Points. W2O rebranding to Real Chemistry | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to. billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48