ImPRessions - Crenshaw Communications

APRIL 15, 2021

They’re also an asset for industry award submissions. A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. For most major industry awards, the ‘tangible results’ portion represents 40% of the judges’ criteria. An award submission should be tough to write.

Case Study 298

Case Study Study B2B Technology 298

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? and well-respected industry websites to host your press release, because you know that real people read news there.

Measurement 120

Measurement Software Nonprofit Analytics 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

PR for Anyone

JANUARY 28, 2024

Many companies and industries shifted to remote work during that time. Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. A strong understanding of digital and social media platforms is a must.

Analytics 170

Analytics Tools Social Media Trends 170

PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Find Creative Angles.

Creativity 111

Creativity Data Measurement Product Launch 111

Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. We’ve worked with more than 20 practitioners and vendors to review each of the large language models and different generic and industry-specific tools. This is powerful in planning, measurement and decision-making. Fact-checking remains an issue.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

Buzzstream

JUNE 30, 2021

However, after four years in the industry and eight as a journalist and writer, I’d like to believe that I understand what makes a ‘good’ subject line. With freelancers, this is a little more tricky because we are often freelancing for a range of publications and writing about a variety of topics. Personalisation.

Writing 71

Writing Pitching Study Data 71

5W PR

MAY 4, 2022

Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Its applications are currently being explored across industries, and public relations is no exception. PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results.

Technology 88

Technology Publicity Banking Newspapers 88

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. The same was pretty much true of PR.

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

The Resolution Blog

FEBRUARY 2, 2018

You have to be an excellent writer who enjoys writing. Great writing is key. What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. With the ultimate goal of ensuring they get the most from the tool.

Education 136

Education Tools Creativity Writing 136

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Instead, it should only be used to supplement. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

OCTOBER 24, 2023

But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 96

Strategy Ethics Social Media Data 96

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. The PR industry congratulates itself for banishing AVE from awards. It’s also an issue of writing style. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. It’s a stereotype that plagues anyone working in the so-called glamour industries- fashion, lifestyle, entertainment.

Fashion 227

Fashion Travel Interviews Instagram 227

Stephen Waddington

SEPTEMBER 18, 2020

Our industry is grappling with ways to improve race equality, and support, encourage and retain BAME talent. I'm more interested in creating an inclusive approach to entry into the industry, which means abandoning the implied requirement for a Bachelors' degree alone and instead looking for people who are qualified in diverse ways.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Buzzstream

JULY 29, 2020

That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. How can I succeed in an industry that’s becoming more challenging year after year? . What are the key traits PR pros should focus on emulating in order to find career success in the industry?

Publicity 119

Publicity Digital PR Creativity Education 119

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels. Young professionals often enter the industry by way of student internships, post-grad internships, and entry-level positions.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Cultivate relationships with colleagues, mentors, industry professionals and leaders in your field. As a creative or technical wunderkind? I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to?

Strategy 78

Strategy Brand Branding Leadership 78

The Resolution Blog

FEBRUARY 1, 2018

What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. With the ultimate goal of ensuring they get the most from the tool.

Education 120

Education Technology Creativity Measurement 120

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Typically, that recognition comes in the form of industry awards. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Many also look for over-the-top creativity or that unique “something.”

B2B 168

B2B Video Exercises Infographics 168

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Join online communities so you’re current on industry issues. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. AI-generated content is picking up steam.

Pitching 136

Pitching Tools Agency Resources 136