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How To Make Awesome Images (No Photoshop Required)

Cision

To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. Drawbacks: Creative tools are limited.

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Happy Birthday World Wide Web

PR in High Definition

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

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How to Drive Web Traffic With Social Media Analytics

Cision

Image: Janet Ramsden , mkhmarketing ( Creative Commons ). Peek at these analytics every few weeks and see if you can use them to smarten up your social media efforts. Still relying on AVE to measure coverage? Modernize your PR measurement with this free tip sheet!

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Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category.

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Pitching the Local Media – Tips from the Pros

PR for Anyone

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. ” What is the most creative residential real estate story the Washington Post has run? Other than special sections, we aren’t going to cover generic topics (how to find a house, etc.) What types of residential stories do you like to cover? “I

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How to Guide Your CEO to the ‘Right’ PR Measurement Strategy

PRSay

Though she acknowledged that we have the ultimate responsibility to educate our executives and clients about the “right” way to measure and report our results, she also knows how important it is to figure out what the boss really wants first. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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HOW TO BE FOUND IN SEARCH ENGINES

PR Job Coach

The chief dilemma for the job seeker is to how to make sure you can be found through search engines. Take control of third party web-based databases. And you can be as creative as you want and need. Instead, employ Twitter as a strategic tool to add value to the knowledge stream on the web. Become an active Twitterer!