Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I’m inspired by their creativity and enthusiasm to deliver results. . What did you learn from that experience?

Television 120

Television Travel Tourism Pitching 120

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 98

Media Nonprofit Pitching Analytics 98

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Their messages might have even been different, but they were all one-way. Today, we are using social media and holding it in our hands.

Print 64

Print Social Media Web Television 64

PRSay

JULY 2, 2019

Here are some tips on how to stand out on social media without losing your cool. Be creative. Creativity is key! What happened on television last night? Be genuine. Consumers are smart — they can usually see through a brand’s forced engagement. That being said, when something good (or bad!) What is popular right now?

Brand 140

Brand Branding Insurance Insurance 140

Buzzstream

SEPTEMBER 30, 2021

On the 23rd March, Boris Johnston took to television screens across the UK and the words “we must do more, you must all stay at home” rang across the nation. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team.

Digital PR 71

Digital PR How To Reddit Engineering 71

Cision

NOVEMBER 6, 2015

Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? How-to or DIY videos come in second place with 8,332 views. Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? Are you wondering how to appeal to audiences who have already seen what you’ve produced? who trusts your team of talented creatives to do their jobs and achieve results. Are you struggling to put projects together?

Television 111

Television Writing Storytelling Video 111

Cision

OCTOBER 9, 2015

In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel. In “ How to Profit from Aging Baby Boomers ,” Dave Bernard writes, “These 50-year-olds are nothing like the generations that came before them.

Travel 120

Travel Hotels Television Consumer 120

PR for Anyone

JUNE 30, 2021

Here is a PR tip video I did on how to find and use them: If you see.a So you can learn how to do that, See what’s being covered and pitch a story. It’s at CaptivateandCashin.com/Blueprint and we’ll give you similar ideas of how to pitch the media, how to really get your brand in place and get your messaging in place.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. The good news is that “there’s a lot of creativity and value to be had in SMTs.

Strategy 40

Strategy Media Radio How To 40

PR for Anyone

MAY 4, 2022

Get creative with it. National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

5W PR

OCTOBER 18, 2018

I think now, what marketers and advertisers are trying to figure out, is how to take they data that is now available to them, and fuse that with actual creative content that matters to consumers. In this climate, we can expect the pendulum to swing back towards creativity in the coming year. The Return of Real Creative.

Advertising 89

Advertising Advertising B2B Creativity 89

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Mark My Words

AUGUST 15, 2022

The world’s biggest arts festival is a whirlwind of colour and creativity, but it’s also the dark, challenging, experimental underworld of live entertainment; one where many worldviews are catered for and where the great impresarios create almost as much outrage as shock. But in such unforgiving conditions mavericks thrive.

Examples 60

Examples Film Transportation Creativity 60

ISEBOX

JANUARY 14, 2016

Remember in Back to the Future where Marty gets asked by his 1955 family if he has a TV, and he says “Of course we do, we have two of them,” to which his grandmother replies,”Oh, he’s just teasing, nobody has two televisions.” This, of course, is the death knell for you, so let’s discuss how to avoid it. Similar here.

Blogging 0

Blogging How To Video Course 0

Stephen Waddington

MAY 19, 2020

You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. But I want to put aside the business part and look at the creative part.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad.

Instagram 120

Instagram Examples Brand Branding 120

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

Social Media 91

Social Media Marketing Media Creativity 91

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

JULY 14, 2015

Or a television newscaster with the cultural stature of Walter Cronkite? Learn how to make your unique idea stand out with tips from Dorie Clark. Want more insight on how to establish yourself as a thought leader? Images: Atos , Walt Stoneburner (Creative Commons). Sign up for her webinar today!

Leadership 120

Leadership Television Resources Energy 120

Cision

MAY 12, 2015

Analytics and data provide support to better inform clients on how to strategize to meet their goals. The data from the ads help you decide exactly what your message should be and exactly how to get it across. Can you tell us about the most innovative PR project you’ve worked on? Want to see our other innovators? Click here!

Data 120

Data Nonprofit Instagram Analytics 120

Beyond PR

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Sword and the Script

MAY 11, 2019

Additional reading: PR Measurement: A Pulse Check on How Communicators Show Value. How to Generate Media Referenceable B2B Customers with a Blog. The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising.

Study 139

Study Media Relations Media Measurement 139

Shift Communications

MARCH 24, 2015

While you probably best know him as George Costanza from Seinfeld , Alexander is an accomplished actor on the stage, as well as in movies and on television. Second, the formula almost reads like a strategic or creative brief in the development of a campaign or project. And how do you go about determining your success?

Storytelling 60

Storytelling Television Strategy Creativity 60

PR Fuel

AUGUST 7, 2018

So how can you effectively plan out your release before you get going? If you’re unsure how to narrow this down, try this: Decide what is the most important person, place, or thing you’re going to talk about. This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form.

Writing 40

Writing How To Report Comparison 40

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. If you know how to organize your trip.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Konnect Agency

APRIL 6, 2021

With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. The unique circumstance inspired more people to get creative by picking up new hobbies to keep busy and seek entertainment sources. It’s safe to say that 2020 was a pivotal year for streaming.

Travel 52

Travel Film Guidelines Consumer 52

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. He previously worked as a creative producer for PR Newswire’s MultiVu.

Video 73

Video Marketing YouTube Comparison 73

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. We had phone call to discuss how to present our awards and the question was asked, if we live stream our awards ceremony, who can help?

Meeting 74

Meeting Automotive Media Journalism 74

Critical Mention

OCTOBER 27, 2018

As for what I know will always be on my agenda no matter what, that would include setting a vision for the future, executing growth initiatives and advising clients about how to strategically spend their money and focus our time. Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends?

Interviews 79

Interviews Media Content Marketing Facebook 79

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49

Beyond PR

AUGUST 23, 2016

If you’re new to the world of holiday-themed SMTs, Stephanie breaks down the how, who, what, where and when to use a satellite media tour in your holiday communications strategy. An SMT is the perfect vehicle for your client to talk about the hottest new toys this season or to share tips on how to create the perfect holiday feast.

Marketing 40

Marketing Media Radio Local 40

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative.

Report 225

Report Media Advertising Advertising 225