Get Famous Friday PR Tip: How to Get on Television

PR for Anyone

This week, I want to talk about television. If you’re interested in pitching television, one of the things to think about is – do you have visuals – because television is very visual. Hi everybody.

Why and How to Switch Media Monitoring Platforms

Critical Mention

Maybe you are using a media monitoring platform that isn’t delivering on the promises you were made when you bought it, but does the bare minimum you need to get your job done. . The time you spend on those searches could be spent trying to grow your earned media exposure.

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Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. Television. I have an unhealthy love for, and obsession with, television. It feels like NBC is comparing apples to oranges.

How to Boost Your Reputation on Google

Cision

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? This allows you to use their success and following and expose yourself to a much larger audience.

How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

In PR , we often create client events to generate brand visibility. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. Be ready to spend more.

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Why and how to use IGTV for content marketing

PR Daily

The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know. According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Organic Reach (or, how well can I reach my current followers/fans?).

How to prepare yourself to be a virtual expert resource

HMA Public Relations

As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews.

How to launch experiential campaigns on Twitch and TikTok

PR Daily

Gen Z is flocking to these visual platforms—and bringing their money with them. Members of Generation Z—especially those 16 to 21 years old—wield major purchasing power, spending about $143 billion each year. That makes it a great place for a brand to step in.

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How to use webinars for client recruitment and media outreach

PR Daily

As a PR pro, you understand the value of what you have to offer. When pitching prospective clients, you probably have a clear idea of what kind of help they need and how your services can make a difference for their brand. How valuable are Q&A webinars?

How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are migrating to different sources. They are moving to YouTube and Instagram. They are asking someone to come over to Netflix and chill. It ’ s why I often say that you don ’ t need LeBron James to sell sneakers anymore. Great, but the market they are trying to reach prefers to view that content on their phone or tablet – not TV.

How to Measure PR?

5W PR

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR. The post How to Measure PR?

Why and how to use IGTV for content marketing

PR Daily

According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. IGTV incorporates familiar elements of traditional television, hence the name. How is IGTV different? Are you ready to launch your own IGTV channel?

How to respond when you go viral for all the wrong reasons

PR Daily

Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. RELATED: Enter PR Daily's Video & Visual Awards to earn recognition for your captivating visual content ].

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How to Choose a Media Monitoring Service

Critical Mention

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. In today’s media environment, it’s not enough to simply track mentions.

The Ultimate Guide on How to Distribute a Press Release

PR Fuel

Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. The problem is most people don’t know where to start.

How to conquer 3 adverse content trends

PR Daily

How often, though, do we assess negative trends in our industry? Do we earnestly try to find the underlying reasons for those trends? Each section below ends with tips on how to combat these negative trends. Engage in more one-to-one relationships.

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How to use newsjacking as a content strategy

PR Daily

It one of the hottest trends for getting attention and engaging fans, yet it is one of the easiest ways for a brand to embarrass itself. How, then, do you get it right when you try to cash in on trending news, events or hashtags? How to sell newsjacking internally.

How to help reporters find golden quotes

PR Daily

You’re looking for a quote from an expert related to the news story you’re putting together about minimizing your risk of becoming a crime victim. Here’s one exchange from the interview: Question: “Are certain people more likely to become a victim of a mugging?

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Keep Your Media Coverage Working Long After The Interview Ends

PR Insiders

In my last two PR Insiders, I shared with you tips for getting media opportunities – without being opportunistic – during the COVID-19 crisis, as well as tips for how to handle media interviews once you land them. Experts Featured News And Experts PR Education Television

How to avoid the ‘PR naughty chair’

PR Daily

Made popular by the reality television show “Supernanny,” parents used the “naughty chair”—under the guidance of expert child-wrangler Jo Frost—to get misbehaving children to calm down. So, what does it take to land in one?

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How to Use Dynamic Listening to Reach New Customers

Cision

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that?

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How to give your brand's website a facelift

PR Daily

place to gather information. With that in mind, it is extremely important to nail that first impression of your brand the website gives and ensure that it enhances visitors’ experience. Your site should offer a lot of valuable information, but do not try to jam it all on one page.

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How to push your video content further

PR Daily

Once you have something you think your audience will like, it can be tough to determine which distribution method to use. Choose one and perfect it, or dabble in each to determine which will work best for your strategy. Just be sure to use calls to action.

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How to guarantee press coverage for your client

PR Daily

Opportunities abound, however, to gauge that rhythm and work within it to ensure absolute benefits: 1. Know when to hit “send” on a pitch. Eastern Time weekdays as the time when journalists are most receptive to pitches. says that she prefers to hear pitches by 9 a.m.

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How to recalibrate traditional mindsets for digital agency work

PR Daily

Some agency roles are changing a lot as communications pros switch to digital outfits. I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. With this comes a wide array of day to day responsibilities.

Study: How to make the most of your YouTube channel

PR Daily

from Pew Research Center says about half of YouTube visitors are looking to acquire a skill. That means your explainer videos and how-to tips are the perfect fit for the popular video platform. Only about 28 percent say they go to YouTube just to “pass the time.”

How to Maximize Public Relations Placements

5W PR

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. It’s also possible to use social media to build buzz in advance with posts designed to create anticipation.

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. There is no way to escape the digital age, it seems. It can cost money and time to creatively come up with a way to connect. We live in a digital world.

How Companies Make Money on Instagram

David PR Group

We often hear about celebrities getting paid big bucks to endorse products on Instagram. Reality television personality, model and entrepreneur Kylie Jenner purportedly earns $1 million per sponsored post. So how should you use Instagram for your business?

4 Skills All PR Pros Should Have

Critical Mention

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Ability to Adapt. PR pros must also find clear-cut ways to communicate their brand’s message.

How to recalibrate traditional mindsets for digital agency work

PR Daily

I recently made the switch from account management at a traditional advertising agency to the same position at a digital marketing agency. With this comes a wide array of day to day responsibilities.

Get Famous Friday PR Tip: How to Get Media to Your Event

PR for Anyone

Welcome to this week’s Get Famous Friday PR Tip. This week, I want to talk about when the best time to host an event is to get the media to come to your event. This is really local – local television and print media. Hi everybody!

How to boost your content marketing with video

PR Daily

Video content marketing is the new normal for brands and agencies that are eager to find relevance in a cluttered and ever-evolving landscape. What makes this format so promising for anyone from the largest of agencies to solitary PR pros? They also don’t care about a call to action.

How to make yourself immune against commercial persuasion

Doctor Spin

Never react emotionally to what the media is putting in front of you. Rewind to the 1960s and the golden age of advertising. ‘Authenticity’ wasn’t needed to push your product. We blamed television. How to protect your mind from being manipulated.

Video: Essential for Modern PR and Marketing

Solo PR Pro

How are you using video? Video is an excellent way to lay the groundwork in the know, like, and trust relationship, bringing the potential customer into the client’s space, allowing them to see the business, to hear the authenticity in the client’s voice. Where To?

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Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Want to digitally stand out within your industry and outperform your competitors? Different tones appeal to different audiences. With that said, we recommend you analyze how you best communicate with current customers and translate that tone into your digital copy.

How to Make Your Next Marketing Campaign Even More Successful Than the Last

Cision

You have a big marketing campaign coming up and you really need to make a splash with this one. So how do you do that? Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest.

I Want to Thank the Academy… a Language Rant

Waxing UnLyrical

“I want to thank you for being here today …” “I would like to ask you to do this for me …” I don’t know about you, but people wanting to thank me/do things for me are starting to make me cringe. I do know I want people to be less wishy-washy.

Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. .