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How to Connect With Consumers Offline

5W PR

It can cost money and time to creatively come up with a way to connect. A business that gets involved in its local community achieves multiple objectives. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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What to Pitch in October

PR for Anyone

what you can pitch your local media for the month of October. But get creative. There’s also a bonus video in there about how to nail the interview when you get it. There’s also a bonus video in there about how to nail the interview when you get it. How to speak from your power. Transcript.

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What to Pitch the Media in May

PR for Anyone

Get creative with it. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. Have some fun.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing.

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The 4-Step Plan to Build a Better Ambassador Program

Beyond PR

At the same time, dollars directed at television ads are moving toward digital ads. How to Build a Differentiated Ambassador Program. Instead, she invited potential ambassadors , including bloggers in her space, to try out the facilities and sample some local brands. Build a team narrative.

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4 Keys to Distributing Public Service Announcements

Cision

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind.

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